{"id":11949,"date":"2018-07-02T06:19:35","date_gmt":"2018-07-02T10:19:35","guid":{"rendered":"http:\/\/phsc.ca\/camera\/?p=11949"},"modified":"2018-06-29T23:56:49","modified_gmt":"2018-06-30T03:56:49","slug":"a-tip-of-the-hat-to-professionals","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/a-tip-of-the-hat-to-professionals\/","title":{"rendered":"a tip of the hat to professionals"},"content":{"rendered":"<div id=\"attachment_11951\" style=\"width: 189px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2018\/06\/ANSCO-ad-LIFE-May-21-1951.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11951\" class=\"size-full wp-image-11951\" src=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2018\/06\/ANSCO-ad-LIFE-May-21-1951-sm.jpg\" alt=\"\" width=\"179\" height=\"225\" \/><\/a><p id=\"caption-attachment-11951\" class=\"wp-caption-text\">A 1950s photographer with an old pre-war studio camera.<\/p><\/div>\n<p><strong>Toronto<\/strong>. LIFE magazine back on <a href=\"https:\/\/books.google.ca\/books?id=fVEEAAAAMBAJ&amp;printsec=frontcover&amp;source=gbs_ge_summary_r&amp;cad=0#v=onepage&amp;q&amp;f=false\">May 21, 1951<\/a> published an advertisement by Ansco on page 95 encouraging families to get a professional portrait taken &#8211; using <a href=\"http:\/\/historiccamera.com\/cgi-bin\/librarium2\/pm.cgi?action=app_display&amp;app=datasheet&amp;app_id=3164&amp;\">Ansco<\/a> products, of course.<\/p>\n<p>For reasons best known by the Ansco advertising agency, the professional photographer was shown with a massive <a href=\"http:\/\/www.villagestudio.ca\/2015\/07\/28\/portrait-with-my-5x7-wooden-studio-camera\/\">wooden studio camera<\/a>. The camera and lens were very pre-war or even earlier while the professional appeared like a 1950s businessman.<\/p>\n<p>Perhaps the company missed learning about the mid 1930&#8217;s <a href=\"http:\/\/phsc.ca\/camera\/?p=7217\">minicam revolution<\/a>, or the 4&#215;5 cameras used by other professionals like news photographers, or colour, or flash, or any of the other revolutions in photography that took place since the early 1930s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. LIFE magazine back on May 21, 1951 published an advertisement by Ansco on page 95 encouraging families to get a professional portrait taken &#8211; using Ansco products, of course. For reasons best known by the Ansco advertising agency, the &hellip; <a href=\"https:\/\/phsc.ca\/camera\/a-tip-of-the-hat-to-professionals\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[195,398,401,425,102,2027,348],"class_list":["post-11949","post","type-post","status-publish","format-standard","hentry","category-processes","tag-ansco","tag-camera","tag-lens","tag-life","tag-magazine","tag-professional","tag-studio"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/11949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=11949"}],"version-history":[{"count":4,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/11949\/revisions"}],"predecessor-version":[{"id":11957,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/11949\/revisions\/11957"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=11949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=11949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=11949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}