{"id":11873,"date":"2018-06-21T06:49:41","date_gmt":"2018-06-21T10:49:41","guid":{"rendered":"http:\/\/phsc.ca\/camera\/?p=11873"},"modified":"2018-06-18T13:21:03","modified_gmt":"2018-06-18T17:21:03","slug":"the-worlds-most-exciting-camera-in-1950","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/the-worlds-most-exciting-camera-in-1950\/","title":{"rendered":"the world’s most exciting camera in 1950?"},"content":{"rendered":"
\"\"<\/a>

1950 Polaroid Camera
LIFE Oct 30, 1950 Ad<\/p><\/div>\n

Toronto<\/strong>. In its October 30th, 1950 advertisement in LIFE magazine, Polaroid<\/a> touted its camera as “The World’s Most Exciting<\/em>” and “this year’s most wanted [Christmas] gift<\/em>“. While this was typical marketing fluff, Polaroid was right. In a world used to waiting days or weeks for picture results, \u00a0the picture in a minute camera was truly remarkable.<\/p>\n

Sadly, the cost of the film and one-off print were far too costly for most casual users, content to take a few shots each holiday and vacation and wait patiently for the results. Many of the early buyers used the famous Polaroids for a roll or two then quietly placed their costly purchases on a back shelf to be forgotten.<\/p>\n

I have had such cameras donated to me gratis by friends, parents, uncles etc. Each camera like new, and some more recent donations after sitting on a shelf for a decade or more still had usable colour film and batteries<\/a> – with a little touch of photoshop… Of course serious professionals used Polaroid materials to check framing, setting exposure, lighting, etc or for x-rays, astronomy and other important situations. Use the search word “polaroid<\/em>” in the upper right search box for other Polaroid Posts on this site.<\/p>\n

Thanks to George Dunbar for sourcing this LIFE Ad from over a half century ago!<\/p>\n","protected":false},"excerpt":{"rendered":"

Toronto. In its October 30th, 1950 advertisement in LIFE magazine, Polaroid touted its camera as “The World’s Most Exciting” and “this year’s most wanted [Christmas] gift“. While this was typical marketing fluff, Polaroid was right. In a world used to … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[14,58,301],"class_list":["post-11873","post","type-post","status-publish","format-standard","hentry","category-camera","tag-film","tag-history","tag-polaroid"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/11873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=11873"}],"version-history":[{"count":6,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/11873\/revisions"}],"predecessor-version":[{"id":11883,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/11873\/revisions\/11883"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=11873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=11873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=11873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}