{"id":11750,"date":"2018-06-05T06:32:47","date_gmt":"2018-06-05T10:32:47","guid":{"rendered":"http:\/\/phsc.ca\/camera\/?p=11750"},"modified":"2018-06-05T07:28:36","modified_gmt":"2018-06-05T11:28:36","slug":"a-marketeers-dream-assignment","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/a-marketeers-dream-assignment\/","title":{"rendered":"a marketeer’s dream assignment …"},"content":{"rendered":"
\"\"<\/a>

Ansco ad in
June 19, 1950 LIFE
magazine<\/p><\/div>\n

Toronto<\/strong>. A while back I posted a note about Ansco’s answer to Kodak’s baby Brownie – the Ansco Panda<\/a>. In this summer 1950 LIFE ad (thanks George!) the marketeers promote the little beauty with FOUR Ansco<\/a> films at a special price (in the USA, of course).<\/p>\n

The camera is marketed with its short-falls and common Ansco features as special: The large viewer is touted as “twin lens” and a “brilliant reflex-type finder centrally located”. It has an “automatic spring-type shutter – almost all shutters were spring operated,”, \u00a0“plastic body”, “red shutter release button – a feature of most Ansco cameras”, “easy to load and use – like any cheap box camera”, “sharp, big pictures”, and “12 exposures on standard 620 roll [film]<\/a> – the number of shots depended on the size of the negative, and was usually 8 or 12 per roll”.<\/p>\n

And being 2-1\/4 square negatives, the Panda could also take colour prints and slides when used with colour film which was much more expensive and far less light sensitive. Kodak’s 35mm Kodachrome<\/a> of the day was about ASA 10 or perhaps less. Ansco Color (later Anscochrome) was about three times faster at ASA32.<\/p>\n

And like Gillette or Kodak, the reusable product at a low price introduced the consumables (be they razor blades or film rolls) to a new audience.<\/p>\n","protected":false},"excerpt":{"rendered":"

Toronto. A while back I posted a note about Ansco’s answer to Kodak’s baby Brownie – the Ansco Panda. In this summer 1950 LIFE ad (thanks George!) the marketeers promote the little beauty with FOUR Ansco films at a special … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[972,195,816,425,1822,1976],"class_list":["post-11750","post","type-post","status-publish","format-standard","hentry","category-camera","tag-ad","tag-ansco","tag-box-camera","tag-life","tag-panda","tag-roll-film"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/11750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=11750"}],"version-history":[{"count":7,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/11750\/revisions"}],"predecessor-version":[{"id":11778,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/11750\/revisions\/11778"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=11750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=11750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=11750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}