{"id":11070,"date":"2018-03-19T08:49:03","date_gmt":"2018-03-19T12:49:03","guid":{"rendered":"http:\/\/phsc.ca\/camera\/?p=11070"},"modified":"2018-03-13T23:02:34","modified_gmt":"2018-03-14T03:02:34","slug":"pushing-colour-prints-postwar","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/pushing-colour-prints-postwar\/","title":{"rendered":"pushing colour prints postwar &#8230;"},"content":{"rendered":"<div id=\"attachment_11071\" style=\"width: 194px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2018\/03\/Kodak-ad-LIFE-May-24-1948.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11071\" class=\"size-full wp-image-11071\" src=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2018\/03\/Kodak-ad-LIFE-May-24-1948-sm.jpg\" alt=\"\" width=\"184\" height=\"225\" \/><\/a><p id=\"caption-attachment-11071\" class=\"wp-caption-text\">Kodak Prints in<br \/>LIFE May 24, 1948<\/p><\/div>\n<p><strong>Toronto<\/strong>. 3 years after the war was over (and then some) the average person preferred black &amp; white prints over colour because of two things: cost and resolution. To promote colour, Kodak embarked on a strong advertising campaign. The company reminded everyone that any roll film camera was a colour camera just by using Kodak Kodacolor print film.<\/p>\n<p>And owners of mini cams (35mm cameras) could join in too by using Kodachrome slide film and <em>asking<\/em> for colour prints! Home movies could be taken on Kodachrome film and projected in full colour.<\/p>\n<p>My thanks to George Dunbar once again for sending me the May 24th LIFE magazine ad used here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. 3 years after the war was over (and then some) the average person preferred black &amp; white prints over colour because of two things: cost and resolution. To promote colour, Kodak embarked on a strong advertising campaign. The company &hellip; <a href=\"https:\/\/phsc.ca\/camera\/pushing-colour-prints-postwar\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[705],"tags":[564,1786,315,15,21,93,1785],"class_list":["post-11070","post","type-post","status-publish","format-standard","hentry","category-photos","tag-35mm","tag-8mm","tag-color","tag-colour","tag-kodak","tag-movie","tag-roll"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/11070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=11070"}],"version-history":[{"count":1,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/11070\/revisions"}],"predecessor-version":[{"id":11073,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/11070\/revisions\/11073"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=11070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=11070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=11070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}