{"id":11020,"date":"2018-03-11T08:16:34","date_gmt":"2018-03-11T12:16:34","guid":{"rendered":"http:\/\/phsc.ca\/camera\/?p=11020"},"modified":"2018-03-09T20:34:09","modified_gmt":"2018-03-10T00:34:09","slug":"kodak-pushes-its-folders-in-1948","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/kodak-pushes-its-folders-in-1948\/","title":{"rendered":"Kodak pushes its folders in 1948"},"content":{"rendered":"<div id=\"attachment_11021\" style=\"width: 211px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2018\/03\/Kodak-ad-LIFE-April-19-1948.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11021\" class=\"size-full wp-image-11021\" src=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2018\/03\/Kodak-ad-LIFE-April-19-1948-sm.jpg\" alt=\"\" width=\"201\" height=\"225\" \/><\/a><p id=\"caption-attachment-11021\" class=\"wp-caption-text\">Kodak Folder ad in LIFE<br \/>for the Vigilant camera<\/p><\/div>\n<p><strong>Toronto<\/strong>. As a kid I can remember my father&#8217;s Kodak folder. It was a step up from the Kodak box camera he took west with him in the 1920s. If you wanted a better (higher resolution, faster speed, more flexible) camera, you chose a 35mm or a professional instrument like those in the Graflex line.<\/p>\n<p>And of course you could upgrade your Kodak! \u00a0In an 1948 ad taken out in the April 19th issue of LIFE magazine, Kodak proudly promoted its <a href=\"http:\/\/camerapedia.wikia.com\/wiki\/Kodak_Vigilant_Six-20\">Vigilant<\/a> folder as ideal for family pictures &#8211; both black and white and colour. The ad shows a middle of the road f\/6.3 lens with both faster and slow lenses offered too. And you could even buy a flash gun to use for fill-in flash in bright daylight or to get indoor and low light level shots!<\/p>\n<p>Thanks once again to my friend and fellow PHSC member, George Dunbar, for sourcing this memorable ad \u00a0from a bygone era.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. As a kid I can remember my father&#8217;s Kodak folder. It was a step up from the Kodak box camera he took west with him in the 1920s. If you wanted a better (higher resolution, faster speed, more flexible) &hellip; <a href=\"https:\/\/phsc.ca\/camera\/kodak-pushes-its-folders-in-1948\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11020","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/11020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=11020"}],"version-history":[{"count":2,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/11020\/revisions"}],"predecessor-version":[{"id":11024,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/11020\/revisions\/11024"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=11020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=11020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=11020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}