{"id":10816,"date":"2018-02-18T08:17:05","date_gmt":"2018-02-18T12:17:05","guid":{"rendered":"http:\/\/phsc.ca\/camera\/?p=10816"},"modified":"2018-02-13T22:27:37","modified_gmt":"2018-02-14T02:27:37","slug":"a-35mm-graflex-camera-graphic-35","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/a-35mm-graflex-camera-graphic-35\/","title":{"rendered":"a 35mm Graflex camera &#8211; Graphic 35"},"content":{"rendered":"<div id=\"attachment_10817\" style=\"width: 173px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2018\/02\/Graflex-ad-Sept-1956-Pop-Photo.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10817\" class=\"size-full wp-image-10817\" src=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2018\/02\/Graflex-ad-Sept-1956-Pop-Photo-sm.jpg\" alt=\"\" width=\"163\" height=\"225\" \/><\/a><p id=\"caption-attachment-10817\" class=\"wp-caption-text\">Graphic 35 ad<br \/>Sept 1956 Pop Photo<\/p><\/div>\n<p><strong>Toronto<\/strong>. In 1955 Graflex entered the 35mm market with their own brand calling the camera a<a href=\"http:\/\/vintagecameralab.com\/graflex-graphic-35\/\"> Graphic 35<\/a>. This was a few years after the first foray into 35mm film territory when Graflex bought out the Ciro camera company.<\/p>\n<p>The camera used two marketing strategies: two handed focus buttons, a set up that, like Ford&#8217;s Edsel automobile, used a unique way to operate a major function &#8211; in this case focussing the lens with camera body buttons rather than a ring on the lens itself. And secondly by hopping on the colour bandwagon.<\/p>\n<p>The focussing buttons were never adopted by others &#8211; a telling opinion of the feature. In the early sixties, the <a href=\"https:\/\/graflexcamera.tumblr.com\/post\/127247512106\/graphic-35-jet\">Graphic 35 Jet<\/a> came out. The buttons were still used to focus but they moved the focal plane instead of the lens to focus!<\/p>\n<p>Thanks to George Dunbar for finding this advertisement from the September 1956 issue of Popular Photography.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. In 1955 Graflex entered the 35mm market with their own brand calling the camera a Graphic 35. This was a few years after the first foray into 35mm film territory when Graflex bought out the Ciro camera company. The &hellip; <a href=\"https:\/\/phsc.ca\/camera\/a-35mm-graflex-camera-graphic-35\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[315,15,844,1749],"class_list":["post-10816","post","type-post","status-publish","format-standard","hentry","category-camera","tag-color","tag-colour","tag-ektachrome","tag-graphic-35"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/10816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=10816"}],"version-history":[{"count":3,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/10816\/revisions"}],"predecessor-version":[{"id":10823,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/10816\/revisions\/10823"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=10816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=10816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=10816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}