{"id":10751,"date":"2018-02-10T08:16:25","date_gmt":"2018-02-10T12:16:25","guid":{"rendered":"http:\/\/phsc.ca\/camera\/?p=10751"},"modified":"2018-03-04T22:57:53","modified_gmt":"2018-03-05T02:57:53","slug":"colour-for-the-masses","status":"publish","type":"post","link":"https:\/\/phsc.ca\/camera\/colour-for-the-masses\/","title":{"rendered":"Colour for the masses"},"content":{"rendered":"<div id=\"attachment_10753\" style=\"width: 179px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2018\/02\/Kodak-ad-LIFE-July-28-1947.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10753\" class=\"size-full wp-image-10753\" src=\"http:\/\/phsc.ca\/camera\/wp-content\/uploads\/2018\/02\/Kodak-ad-LIFE-July-28-1947-sm.jpg\" alt=\"\" width=\"169\" height=\"225\" \/><\/a><p id=\"caption-attachment-10753\" class=\"wp-caption-text\">Kodak ad in LIFE magazine<br \/>July 28, 1947<\/p><\/div>\n<p><strong>Toronto<\/strong>. In its 1947 LIFE magazine ad, Kodak tried to gain customers using two emerging themes: the growing popularity of 35mm; and the inroads of colour (both transparencies and prints).<\/p>\n<p>If a customer wasn&#8217;t ready to embrace colour, he could use his 35mm Kodak 35 camera to snap the more common and less costly B&amp;W photos too.<\/p>\n<p>Thanks to George Dunbar who discovered this wonderful Kodak ad which saw the newsstands and mailboxes 70 years ago. Beautiful ad, ugly camera. And sadly Kodachrome is no more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto. In its 1947 LIFE magazine ad, Kodak tried to gain customers using two emerging themes: the growing popularity of 35mm; and the inroads of colour (both transparencies and prints). If a customer wasn&#8217;t ready to embrace colour, he could &hellip; <a href=\"https:\/\/phsc.ca\/camera\/colour-for-the-masses\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,12],"tags":[15,13,1741,339,220,316],"class_list":["post-10751","post","type-post","status-publish","format-standard","hentry","category-camera","category-processes","tag-colour","tag-kodachrome","tag-kodak-35","tag-photographs","tag-photos","tag-prints"],"_links":{"self":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/10751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/comments?post=10751"}],"version-history":[{"count":4,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/10751\/revisions"}],"predecessor-version":[{"id":10985,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/posts\/10751\/revisions\/10985"}],"wp:attachment":[{"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/media?parent=10751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/categories?post=10751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phsc.ca\/camera\/wp-json\/wp\/v2\/tags?post=10751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}