Voigtlander cameras are here again

Voigtlander ad in Feb 1948 issue of Popular Photography

Toronto. How do you get back your market share when your country was on the losing side of the war? Well. you can try to advertise in a magazine that is read by your potential  market. Voigtlander did.

The famous old company that was around before photography – and is still around today – took out this ad in the February, 1948 issue of Popular Photography to announce to the North American public that the fine old company was back in business.

Many of us can remember the Voigtlander name on cameras and lenses that targeted the medium price market – cameras and lenses that still show up at our fairs and occasionally at our auctions.

Voigtlander lenses can be bought new today in various lens mounts, including the famous Leica M series.

Thanks to my good friend, George Dunbar, for spotting and sharing this tidbit of photographic history.

NOTE: The title of this post is a riff on the great old 1929 song, “Happy Days Are Here Again“.

 

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