simplicity again

Kodak has a better idea …

Toronto. In the late 1960s, Kodak aggressively pushed its ads to capture the low end of the home movie market. My October 14th post, “eulogy for simplicity” showed one ad Kodak used in this approach.

This teaser ad shows another way Kodak tackled the low end market. In this case, it uses the high end and pricey Bolex as a paper tiger suggesting it was too complicated to give to a wife but hinted Kodak has a better idea.

My thanks to George Dunbar who unearthed this wacky ad while pursuing photographic history and shared it with me.

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