copy cats

1934 ad for Kodak minicams, darkroom gear, and enlarger

Toronto. I wonder who came up with the “small negative, big print” idea? I always thought it was Leitz as part of the minicam revolution and demonstrating that a negative can be tiny and still be enlarged for a great print.

This ad from the May, 1934 issue of Popular Mechanics gives Kodak’s twist on the concept. Before minicams and the use of 35mm motion picture film in short bits for stills, contact prints seemed to be the norm with the occasional enlargement of smaller prints. For example choosing one or two pocket size contact prints to be enlarged and framed for the mantle.

My thanks once again goes to my good friend and fellow PHSC member, George Dunbar. I would have trouble doing these posts without his ideas and suggestions!

This entry was posted in history and tagged , , , . Bookmark the permalink.