a Kodak Christmas to all!
Toronto. A December 1952 ad for Kodak is a two page spread of photography gifts for the budding amateur shutter-bug. Like all photo industry firms, Kodak worked hard to expand their market share. In this case by augmenting the potential photographic buyers market with new blood.
Gifts are an old attraction, well known to fans of Greek Mythology. Helen of Troy, the Trojan War, and a Trojan Horse are all in the mix. The expression that evolved was, “beware of Greeks bearing gifts …”.
A big ‘thank you’ goes to my good friend, George Dunbar, for sharing this ad from the December 1952 issue of Popular Mechanics with us. The ad brings back memories of all the great things Kodak offered. When I was young, ‘Kodak’ and ‘photography’ were synonymous. In fact, to the French in Quebec, every camera was a “Kodak”. Hence the expression, “Did you bring your Kodak?” for “did you bring your camera?”.
