box it up

Ad for Micro-16 ‘precision’ box camera

Toronto. You may have never before heard of a camera called the Micro-16. This little gem, advertised on page 199 in the December 1946 issue of Popular Photography, was only around for five years – 1946 – 1950. It is basically a tarted-up box camera with a fixed focus f/8 lens that can be stopped down to f/12 and f/16.  It has a single speed shutter and focuses from three feet to infinity. The custom made cassettes roll 16 mm wide film from cassette to cassette. I did a post back on Dec 28, 2017 about this camera showing the same ad as here but in LIFE magazine a month later (January, 1947).

The little camera is called ‘precision’ because of its construction. It originated down in LA when engineer William R Whittaker scraped together about five grand post war to make aircraft engine parts (the linked source says Whittaker got the funding in 1947, but McKeown’s says the Micro-16 was sold from late 1946, which agrees with this Popular Photography issue). Whittaker became obsessed with buying up other companies, some 140 in all. NB.The company is smaller today, but still around.

This ad is just one of a recent quartet offered by my good friend George Dunbar as he reviews the magazines in mid last century, mining them for ads and articles of historical interest.

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