Tag Archives: projector

photographica c1925

Toronto. The magazine Science & Industry addressed the wide audience of tinkers and experimenters (mostly boys and youths) and as such it included a wide range of things. In this example article, a camera is shown, but unnamed. The take home … Continue reading

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take it and show it

Toronto. One of the headaches facing the home movie crowd was the fact so many different gadgets were needed to take and show movies. One idea was to use just one instrument as both the camera, and with added illumination, … Continue reading

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what’s in your wallet?

Toronto. Not to be out done by Airequipt, Argus posted a two page spread (pp 10, 11) in the November 30, 1962 issue of LIFE magazine offering 10,ooo free prizes in the “ARGUS HOLIDAY GIVEAWAY”. The offer was limited to … Continue reading

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and the winner is …

Toronto. Mid last century, companies worked hard to win a larger slice of the amateur photo market – especially in the USA, We saw where give-a-ways of non competing products for a few dollars and proof of purchase were used, … Continue reading

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leaping on the home movie bandwagon

Toronto. Mansfield Industries made special outfits of 8mm cameras and projectors ready for Christmas. Originally based in Ann Arbor, MI, the headquarters moved to Chicago. This page 88 ad in the November 24, 1961 issue of LIFE  magazine suggests that … Continue reading

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we all scream for a free screen …

Toronto. … to paraphrase a kid’s chant from over a half century ago. In the 1960s every manufacturer of photo gear wanted a slice of the amateur photography pie – the bigger the better. By 1960, every factory aped its … Continue reading

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light and bright

Toronto. What could those 8mm movie fanatics really, really want in a projector? Tiny? Compact? Light? Room filling? Bright? All of this and more? According to this September 15, 1958 ad in LIFE, Argus created all these things. Through engineering, … Continue reading

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movies, colour slides, and loose change

Toronto.  After about two decades of scrimping, the average person finally had some money for discretionary spending. Marketeers leaped on this largess and pummelled the common man with ideas for things he did not need. In the case of photography, … Continue reading

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shine a light on me

Toronto. Projectors predate both photography and electricity. Called magic lanterns, they were often used by both magicians and charlatans. There are even people today who collect magic lanterns and slides (the Magic Lantern Society was formed about the same time … Continue reading

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let’s all go to the movies

Toronto. As giant screen 4k televisions and a plethora of other computer based screens proliferate, the noisy ad-filled movie house seems destined for the ash can of history – a novelty dragged out to show kids how we were in … Continue reading

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