Tag Archives: Polaroid

the marvellous little Polaroid

Toronto. In 1969, the Polaroid ad in LIFE magazine touted its series of electronic and mechanical cameras with built in timers and signals to tell the user development was finished. While Polaroid film and prints were somewhat expensive, the cameras … Continue reading

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it’s complicated

Toronto. Photographic product makers worked hard at besting one another to capture a larger segment of the ever growing amateur photography market. Typical of the strategy was this May 1969 ad in LIFE magazine touting Polaroid. The ad emphasizes its … Continue reading

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when sub-minute was super fast

Toronto. When we see a good shot, we pull out our smartphone, snap, correct (edit), and send the image a few chairs over or half way around the world in a few seconds – in full colour and crisp high … Continue reading

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swinging ’60s

Toronto. The swinging ’60s! What a glorious time to be alive! In that era Polaroid introduced it’s most popular camera of all, the Swinger. This simplified camera took black and white photos, developed outside the camera and gave you a … Continue reading

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the iconic SX-70

Toronto. Expensive media may have been needed for Polaroid cameras, but the cameras themselves where technical marvels. Typical of this genre of camera was the iconic SX-70 introduced in 1972. The media used in this camera is still available today! … Continue reading

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Elsa dead at 83

Toronto. Elsa Dorfman of Cambridge, MA was best known for her huge (20x 24 inch) polaroid portraits, In an article by Deborah Becker on May 30th this year, Station WBUR announced her death (1937 – 2020). Her husband, Harvey Silverglate, … Continue reading

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ad for speed and innovation c1964

Toronto. This is another ad for the film world’s maverick, Polaroid. The company down plays the COST of its film and paper combination by emphasizing the technology and simplicity of its cameras, the tonal and colour fidelity of its materials, … Continue reading

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the Jack Roy of photography

Toronto. Jack Roy used the stage name of Rodney Dangerfield. As Dangerfield, his catch phrase was, “I don’t get no respect”.  The vast majority of professional and amateur photographers viewed Polaroid in the same light. Polaroid had very innovative cameras … Continue reading

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imagine! colour in 60 seconds!

Toronto. With smartphones, FaceTime, Skype, etc all using full time live video today, a still colour print in 60 seconds is a big yawn. But, picture photography in early 1963: To see any  photograph – colour or black and white, … Continue reading

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instant film photos in style

Toronto. My thanks to Clint who forwarded an email he received from member Stuart Moscoe. Stuart included this link to PetaPixel, a site we have mentioned before. Instax allows Fuji, Lomgraphy, etc to use SX-70 style “Polaroid” film. This article states, … Continue reading

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