Tag Archives: magazine

follow da money

Toronto. When I was a kid, magazines were rife with ads offering ways to get rich. These ads made it seem so easy. The ad at left, was aimed at wishful future photographers. The ad even promised a free “professional … Continue reading

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another dimension

Toronto. Paintings and regular photos are done in two dimensions. Careful use of shadows (lighting for photos) give a more modelled view of the subject. Most humans have two eyes 2 to 3 inches apart giving two images of any … Continue reading

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flash … bang …

Toronto. In the 19th and early 20th century indoor and night photography required flash for a decent exposure. Unfortunately, the magnesium powder that created a bright light when ignited was unstable and unless great care was taken, it would suddenly … Continue reading

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stick a pin in it

Toronto. Just over three years ago I did a post on the simple pinhole camera. This wonderful solution to a camera for all even had a day devoted to photographs taken by pinhole cameras (a day in April). My friend … Continue reading

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pretty as a picture

Toronto. Editor Rita Godlevskis and the gang at PhotoEd have whipped up another tasty edition (Fall 2020), this time featuring fresh Canadian portraiture. Check out this exciting issue’s articles and photos. Please note that the PHSC is represented with this ad on … Continue reading

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most gifted

Toronto. Today when someone says, “most gifted”, we usually think of a very bright child worthy of accelerated and/or in-depth learning. Today, when we think of compact cameras we usually mean smartphones. In the summer of 1967, a Kodak advertisement … Continue reading

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that’s life

Toronto. Ol’ blue eyes sang “That’s Life” back in 1966. The magazine called LIFE is a fascinating history of the middle class American psyche. Thanks to Google Books, every page can now be read. The magazine’s advertisements are a fertile … Continue reading

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swinging ’60s

Toronto. The swinging ’60s! What a glorious time to be alive! In that era Polaroid introduced it’s most popular camera of all, the Swinger. This simplified camera took black and white photos, developed outside the camera and gave you a … Continue reading

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things go better …

Toronto. … with Coke, or so they say. In 1964 Coke used a B&W copy of this advertisement to inform the general public that both Coke and Coca-Cola are the trademarks of the same big company. A camera signified just … Continue reading

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PHSC News newsletter for May 2020

Toronto. Our latest issue of PHSC News in pdf format was released yesterday by our inspired editor Sonja Pushchak and her team in this trying time of the COVID-19 pandemic. Page 1 offers “World Pressure”; page 2 covers  a virtual presentation … Continue reading

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