Tag Archives: magazine

cleaning up with Polaroid & Tide

Toronto. As I mentioned in a few posts, advertising costs could be reduced by joining forces with a non-competitor. An example is the Polaroid-Tide ad in the November 29, 1970 issue of LIFE magazine. Enthusiasts – or anyone who saw … Continue reading

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old way of doing it

Toronto. In the late 1960s to early 1970s a company called Synchronex Corporation in the Big Apple sold super 8 movie cameras, audio recorders and movie projectors with a twist. Home movie buffs using their products could record sound on … Continue reading

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you think you have it tough ….

. This photograph was taken in Appalachia way back in 1914 by William Barnhill. It shows impoverished women forced to be household drudges and field hands, aging to old hags within a few short years of the heavy labour. To … Continue reading

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a tap in time

Toronto. The old Kodak excelled at deciding what problems affected their customers and how to solve them. Ads like this LIFE ad in the issue of September 25, 1970 addressed one problem and silently showed how two others were solved. … Continue reading

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somethin’ flashy

Toronto. Did you ever hear of the ‘National Vulcanized Fibre Company’ (NVFC)? Neither did I. However, parts using that company’s products played a key role in the use of flash in photography. A number of companies in the early 1940s through … Continue reading

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ah! movies and cars- how great was that?

Toronto. In the 1950s, I remember clambering in our car or a friend’s car and trundling off to the local drive-in to watch a movie outdoors and listen to a tiny tinny speaker hung on the widow. Sadly up here … Continue reading

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another KODAK moment

Toronto. Between colour media, and home movies, the post war amateur photography market blossomed.   It was often said that Kodak made its money selling film and other photographic consumables using their inexpensive cameras as a means to further sales. … Continue reading

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they’re coming! they’re coming!

Toronto. In this case, it was the Japanese camera makers who moved on to America and Europe after the Korean War. They slowly eliminated both American and most German makers of film cameras. In the latter part of the last … Continue reading

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two for the show …

Toronto. I began working for Bell just months after Toll Area was formed. In those days Bell Labs in New Jersey did a wide variety of research. This article from the December, 1935 issue of Electronics tells of the collaboration between … Continue reading

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how to tell when a topic is HOT

Toronto. In the roaring twenties, a century ago, movies were all the rage. As a result, “get rich quick” ads were everywhere. A typical ad was this November 1928 ad in Science and Invention magazine on page 651. The ad … Continue reading

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