Tag Archives: LIFE

swinging ’60s

Toronto. The swinging ’60s! What a glorious time to be alive! In that era Polaroid introduced it’s most popular camera of all, the Swinger. This simplified camera took black and white photos, developed outside the camera and gave you a … Continue reading

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four, square, and fake?

Toronto. With the ever challenging push for market share, Kodak slayed inept film changing with its Kodapak 126 for Instamatics and the flash bulb fumble with a four pack of mini flash bulbs in its flashcube that goes off and … Continue reading

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more than one way …

Toronto. … to skin a cat, as the old saying goes. Film was no different. Kodak touted its 126 film size (35mm sans traditional sprocket holes and paper backed)┬áKodapak for its instamatic cameras eliminating the “klutzy” confusion of loading and … Continue reading

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idiot proofing film loading

Toronto. The giant Kodak corporation of mid last century dictated film sizes and packaging. One of their extensive studies showed that amateurs had a difficult time changing film. To simplify this task, Kodak invented the instamatic film pack. This 126 … Continue reading

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so’s yer mudder

Toronto. When I was a kid, one of the insults we hurled at each other was “your mudder’s so ugly she wears army boots”. And the rebuttal was, “so’s yer old mudder”. Well in my opinion, the 1965 Kodak Instamatic … Continue reading

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ad for speed and innovation c1964

Toronto. This is another ad for the film world’s maverick, Polaroid. The company down plays the COST of its film and paper combination by emphasizing the technology and simplicity of its cameras, the tonal and colour fidelity of its materials, … Continue reading

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things go better …

Toronto. … with Coke, or so they say. In 1964 Coke used a B&W copy of this advertisement to inform the general public that both Coke and Coca-Cola are the trademarks of the same big company. A camera signified just … Continue reading

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if only it was this easy …

Toronto.By 1964, a new kind of exposure meter finally made it possible to record low light settings. The CdS or Cadmium Sulfide cell resistance varied with the amount of light it was exposed to. A battery with a stable voltage … Continue reading

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gizmos and gadgets

Toronto, In the 1960s, camera makers fought to gain market share. A fresh idea might be swept up by the competition – or left to linger and die an orphan. Ricoh cameras were made by Riken Optical in Japan. According … Continue reading

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Rokkin’ lenses

Toronto. By 1963, the Japanese Optical industry was a tsunami roaring across the Western world. No longer viewed as copy cats of German technology, Japan was rightfully recognized as a serious contender for high quality optical products. A December 6, … Continue reading

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