Tag Archives: LIFE

what’s in your wallet?

Toronto. Not to be out done by Airequipt, Argus posted a two page spread (pp 10, 11) in the November 30, 1962 issue of LIFE magazine offering 10,ooo free prizes in the “ARGUS HOLIDAY GIVEAWAY”. The offer was limited to … Continue reading

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cough, cough

Toronto. Many companies last century offered deals on non-competing products to expand their market segment. An example was Marlboro cigarettes and Kodak (in the days before the link between cigarettes and lung cancer/heart disease was legally confirmed and tobacco products … Continue reading

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film savings nearly 60 years ago

Toronto. My good friend George Dunbar is a fabulous source of suggestions and inspirations as he pursues photographic history as reflected in magazine advertisements last century. Today’s item stems from George’s email a few days back showing a collaboration between … Continue reading

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wishful thinking …

Toronto. When Edwin Land announced the famous Polaroid Land system a few years after the war, dealers had difficulty keeping the “picture-in-a-minute” cameras and film in stock.  By the time this ad showed up, the Polaroid system was down to … Continue reading

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snap, snap. snap, snapshot

Toronto. Post World War 2, American photography companies worked hard to capture a segment of the amateur photography market. The most popular strategies were flash (for night and indoor shots), Colour (for realism), fast results (seeing how a shot turned … Continue reading

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roll on

Toronto. George Dunbar threw a challenge the other day. He asked if anyone knew about or heard about the ROLLAPRINT system as advertised on page 4 in the May 26, 1961 issue of LIFE. It is full page so it … Continue reading

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You Oughta Be in Pictures …

Toronto. … as Rudy Vallee sang in the 1934 song of the same name. Just about a quarter decade later, Fairchild promoted its Cinephonic 8mm sound movie camera by advertising a Warner Brothers screen test for Hollywood talent! The ad … Continue reading

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KISS Photography

Toronto. Photography in the terms of cameras followed the Keep it Simple, Stupid (KISS) philosophy for decades from the very beginning.  A box in a box served to adjust focus before bellows and threaded tubes came along. A ground glass … Continue reading

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we all scream for a free screen …

Toronto. … to paraphrase a kid’s chant from over a half century ago. In the 1960s every manufacturer of photo gear wanted a slice of the amateur photography pie – the bigger the better. By 1960, every factory aped its … Continue reading

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Tommy, can you hear me

Toronto. By the fall of 1960, Camera and material makers had tried hard to attract new amateurs to the photography fold. Slides, colour negatives, colour prints, movies, flash, built-in exposure meters, hand held exposure meters, pictures-in-a-minute, and more! All efforts … Continue reading

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