Tag Archives: LIFE

faster than a speeding bullet

Toronto, No, it’s not Superman – it’s Super Anscochrome colour film. Anscochrome touted its film as being “faster than standard black-and-white film” on pp32-3 of the June 17, 1957 issue of LIFE, the Binghamton Brigade set out to tell the … Continue reading

Posted in film | Tagged , , , , | Comments Off on faster than a speeding bullet

a long shot

Toronto. I saw this Exakta ad a long ago. It was part of the background that made me decide to go for an Exakta decades ago back before I was married, or a father.  The big selling point was that … Continue reading

Posted in camera | Tagged , , , , , , , | Comments Off on a long shot

surprise!

Toronto.  You do remember actress Mamie Van Doren don’t you? No? What about photographer Ralph Crane? No, again? Then you are either too young or never saw a movie last century in a theatre or on TV! Crane worked for … Continue reading

Posted in history | Tagged , , , , , | Comments Off on surprise!

what the heck is a Darb?

Toronto. In 1957, Polaroid tried a new means and a new medium to show how easy their system was to use. At the time Steve Allen was popular on evening American TV (competing for audience with Ed Sullivan). A demo … Continue reading

Posted in history | Tagged , , , , , , , | Comments Off on what the heck is a Darb?

if you know this guy, you’re too damn old!

Toronto. Another popular “coat-tail” ad stunt was to get then popular stars of movie, radio and even TV to promote the camera you imported, inferring if so and so who is so popular uses it, you should too. Typical was … Continue reading

Posted in camera | Tagged , , , , | Comments Off on if you know this guy, you’re too damn old!

coat-tail advertising

Toronto. Modern day advertisers “sponsor” athletes, movies etc. and join them in advertisements. Well known athletes at the top of their game promote sporting gear implying that using gear by that company will enhance your chances of winning too. Mid … Continue reading

Posted in camera | Tagged , , , , | Comments Off on coat-tail advertising

a flashy ad over 60 years ago

Toronto. Once the media (glass plates, film) became fast enough for instantaneous outdoor photos, people began creating a means to make indoor photos. In most cases the lack of a bright light was the limiting factor and various means to … Continue reading

Posted in history | Tagged , , , | Comments Off on a flashy ad over 60 years ago

automation and home movies

Toronto. If you were to believe the marketeers who wrote this ad found on page 24 of the October 8, 1956 issue of LIFE magazine, the 200EE camera is so simple a child could take perfect movies. Yeah! Right! This … Continue reading

Posted in camera | Tagged , , , | Comments Off on automation and home movies

a litter of letters for lens test

Toronto. In the late 1960s I was in Montreal and devised a means to test lens resolution and shutter accuracy. It was during the shutter test that I realized my Exakta had a serious problem. It turned out a brass … Continue reading

Posted in history | Tagged , , , | Comments Off on a litter of letters for lens test

duck! …bang …finito!

Toronto.  Years ago,  Dr Edgerton of MIT revolutionized the art of photography by using high speed flash to record mundane events in a fraction of a split second.  In the late 1950s, I bought a used Ultrablitz Reporter IIL. The … Continue reading

Posted in history | Tagged , , , , , , | Comments Off on duck! …bang …finito!