Tag Archives: LIFE

a dash of flash

Toronto. In the early days of flash, these high speed demons ¬†emulated flash bulbs – you set the aperture, and shutter based on subject to camera distance, film speed rating and shutter syncronization maximum speed. All this changed with Honeywell’s … Continue reading

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if it moves, shoot it …

Toronto. An old military saying was, “If it moves salute it; if not, paint it”. My colour blind uncle was a painter on a military base after the end of WW2. He told me the paint tins were marked to … Continue reading

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most gifted

Toronto. Today when someone says, “most gifted”, we usually think of a very bright child worthy of accelerated and/or in-depth learning. Today, when we think of compact cameras we usually mean smartphones. In the summer of 1967, a Kodak advertisement … Continue reading

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that’s life

Toronto. Ol’ blue eyes sang “That’s Life” back in 1966. The magazine called LIFE is a fascinating history of the middle class American psyche. Thanks to Google Books, every page can now be read. The magazine’s advertisements are a fertile … Continue reading

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it’s in the bag

Toronto. ¬†Remember film? The exposed film had to be processed so the results (good, bad, or indifferent) could be viewed. For years Kodachrome was purchased with processing included, but along the line the American government decreed Kodak had to separate … Continue reading

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hop on the band wagon

Toronto. Last century many new (to North America and Europe) camera makers incorporated and touted the latest fads hoping to increase market share. Yashica was no exception with its Electro 35. Yashica used Space Age, Atomic age, and Transistors while … Continue reading

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you scratch my back …

Toronto. … and I’ll scratch yours. Or so the saying goes. In an August 5th, 1966 ad on page 71 of LIFE magazine, Scotch tape maker 3M in Minnesota collaborated with camera maker Revere to offer a Kodak 126 cartridge … Continue reading

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swinging ’60s

Toronto. The swinging ’60s! What a glorious time to be alive! In that era Polaroid introduced it’s most popular camera of all, the Swinger. This simplified camera took black and white photos, developed outside the camera and gave you a … Continue reading

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four, square, and fake?

Toronto. With the ever challenging push for market share, Kodak slayed inept film changing with its Kodapak 126 for Instamatics and the flash bulb fumble with a four pack of mini flash bulbs in its flashcube that goes off and … Continue reading

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more than one way …

Toronto. … to skin a cat, as the old saying goes. Film was no different. Kodak touted its 126 film size (35mm sans traditional sprocket holes and paper backed)¬†Kodapak for its instamatic cameras eliminating the “klutzy” confusion of loading and … Continue reading

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