Tag Archives: LIFE

big yellow taxi

Toronto.  In the days of film, the exposed film was processed and then printed. Prints and the developed film were returned to the owner. In the US, a company called Fotomat was formed. The company’s business plan was simple: Put … Continue reading

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another way to skin a cat

Toronto. It’s the 1970s and your camera doesn’t have a socket for the ubiquitous magicubes. Nor can it use Kodak’s super simple Instamatic film cartridges. What do you do? Well Yashica advertised that their cameras let you take indoor photos … Continue reading

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taking a bigger slice of the pie

Toronto. Post war, every company in the photographic  industry worked hard to gain a bigger market share. Kodak, as shown by this LIFE ad from the May 7, 1971 issue (p 65), grouped all the hot button ideas into one … Continue reading

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enough already!

Toronto. Do you remember the days of photograph contests? Pictures were snapped on film, prints carefully made, and the hopeful shutter-bug mailed his/her pride and joy(s) to an address for assessment by a professional photographer – or a committee of … Continue reading

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cleaning up with Polaroid & Tide

Toronto. As I mentioned in a few posts, advertising costs could be reduced by joining forces with a non-competitor. An example is the Polaroid-Tide ad in the November 29, 1970 issue of LIFE magazine. Enthusiasts – or anyone who saw … Continue reading

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that Kodak girl again …

Toronto. early last century, Kodak used the popular concept of sex to sell – in this case Kodak cameras. It was the rather wholesome ‘Kodak Girl‘ who became the central person in the  Kodak ads of the era. She illustrated … Continue reading

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sad lady, sad song

Toronto. Such a pretty portrait; such a tragic situation. The girl is Evelyn Nesbit who saw her husband, Railway scion Harry Thaw, shoot and kill her lover, architect Stanford White, in the Big Apple on June 25, 1906. This portrait, … Continue reading

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old way of doing it

Toronto. In the late 1960s to early 1970s a company called Synchronex Corporation in the Big Apple sold super 8 movie cameras, audio recorders and movie projectors with a twist. Home movie buffs using their products could record sound on … Continue reading

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you think you have it tough ….

. This photograph was taken in Appalachia way back in 1914 by William Barnhill. It shows impoverished women forced to be household drudges and field hands, aging to old hags within a few short years of the heavy labour. To … Continue reading

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a tap in time

Toronto. The old Kodak excelled at deciding what problems affected their customers and how to solve them. Ads like this LIFE ad in the issue of September 25, 1970 addressed one problem and silently showed how two others were solved. … Continue reading

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