Tag Archives: Kodak

taking a bigger slice of the pie

Toronto. Post war, every company in the photographic  industry worked hard to gain a bigger market share. Kodak, as shown by this LIFE ad from the May 7, 1971 issue (p 65), grouped all the hot button ideas into one … Continue reading

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that Kodak girl again …

Toronto. early last century, Kodak used the popular concept of sex to sell – in this case Kodak cameras. It was the rather wholesome ‘Kodak Girl‘ who became the central person in the  Kodak ads of the era. She illustrated … Continue reading

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a tap in time

Toronto. The old Kodak excelled at deciding what problems affected their customers and how to solve them. Ads like this LIFE ad in the issue of September 25, 1970 addressed one problem and silently showed how two others were solved. … Continue reading

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another KODAK moment

Toronto. Between colour media, and home movies, the post war amateur photography market blossomed.   It was often said that Kodak made its money selling film and other photographic consumables using their inexpensive cameras as a means to further sales. … Continue reading

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it’s home to print we go …

Toronto. For about the last half of the last century I enjoyed doing darkroom work and processing of both negatives and prints. In the 1960s and 70s, this included colour processing using paper and chemistry of the day. And beginning … Continue reading

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a fine balance

Toronto. I began to take photographs in grade school when someone gave me a simple box camera. In high school, I joined the camera club and began to print and process my own photos. Once I started working, I decided … Continue reading

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an old boxing day box camera

Toronto. Boxing day on December 26th used to be THE day for sales. Then boxing day week, then black Friday, now COVID-19 and total lockdown over the holidays. Still, it is fitting to celebrate boxing day with a box camera. … Continue reading

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what the deuce is a duex?

Toronto. In the days of film, Kodak was well known for its many inexpensive cameras. Kodak made its money by the sale of film and other materials. The cheap but sturdy cameras were great film burners! This inexpensive camera was … Continue reading

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it’s a long way

Toronto. One of the popular cameras in the great war was the Kodak VP folder. Not only did it use the newly released 127 size roll film, it was small, metal bodied, and compact. A soldier could slip it in … Continue reading

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simplicity again

Toronto. In the late 1960s, Kodak aggressively pushed its ads to capture the low end of the home movie market. My October 14th post, “eulogy for simplicity” showed one ad Kodak used in this approach. This teaser ad shows another … Continue reading

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