Tag Archives: Instamatic

eulogy for simplicity

Toronto. Kodak made its money in the days of film by selling, ummm, film. And to do that, Kodak sold inexpensive cameras – film burners. But with seemingly a big difference to its competitors – they listened to their customers. … Continue reading

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most gifted

Toronto. Today when someone says, “most gifted”, we usually think of a very bright child worthy of accelerated and/or in-depth learning. Today, when we think of compact cameras we usually mean smartphones. In the summer of 1967, a Kodak advertisement … Continue reading

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four, square, and fake?

Toronto. With the ever challenging push for market share, Kodak slayed inept film changing with its Kodapak 126 for Instamatics and the flash bulb fumble with a four pack of mini flash bulbs in its flashcube that goes off and … Continue reading

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good money after bad

Toronto. This is what we said when someone spent added money on a lost cause. Sometimes a better way didn’t gain traction in the marketplace and fell in the dustbin of history. This happened to Agfa-Gevaert’s rapid film system. When … Continue reading

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idiot proofing film loading

Toronto. The giant Kodak corporation of mid last century dictated film sizes and packaging. One of their extensive studies showed that amateurs had a difficult time changing film. To simplify this task, Kodak invented the instamatic film pack. This 126 … Continue reading

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so’s yer mudder

Toronto. When I was a kid, one of the insults we hurled at each other was “your mudder’s so ugly she wears army boots”. And the rebuttal was, “so’s yer old mudder”. Well in my opinion, the 1965 Kodak Instamatic … Continue reading

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