Tag Archives: flash

things go better …

Toronto. … with Coke, or so they say. In 1964 Coke used a B&W copy of this advertisement to inform the general public that both Coke and Coca-Cola are the trademarks of the same big company. A camera signified just … Continue reading

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lipstick

Toronto. The Brownie Super 27 camera was advertised and sold in the early 1960s. It was basically a tarted up Baby Brownie: bigger viewfinder, built in flash, better lens at f/8, two speed shutter (but failure prone apparently), horizontal construction … Continue reading

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film savings nearly 60 years ago

Toronto. My good friend George Dunbar is a fabulous source of suggestions and inspirations as he pursues photographic history as reflected in magazine advertisements last century. Today’s item stems from George’s email a few days back showing a collaboration between … Continue reading

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splish, splash, flash

Toronto. In the mid last century, these bulbs and guns were all the rage. They were replaced by cheap electronic flashguns that also went through changes. The mid blue coating on the bulbs allowed outdoor colour film to be used … Continue reading

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nailed it! March 15, 2020 DEFERRED!!!

Toronto. Auction time again. We hold our consignment auction March 15, 2020 at the usual location in Long Branch (SW Toronto to all readers). IMPORTANT NOTICE: OUR AUTION THIS SUNDAY IS OFF AND DEFERRED UNTIL LATER THIS YEAR – PASS … Continue reading

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another Argus model. Another Ad.

Toronto. Argus tried bravely to stay competitive in the amateur photography world in the face of both national and international competition. This particular model as advertised in the May 30, 1960 issue of LIFE was a less expensive version Autronic … Continue reading

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making a difference

Toronto. In the mid 1930s, the minicam revolution sparked the rush to miniaturization in photography. Post war, amateur photography’s fresh ideas were indoor photos and colour photos. Indoor photos made flash guns and flash bulbs big sellers. Companies like Sylvania marketed … Continue reading

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coat-tail advertising

Toronto. Modern day advertisers “sponsor” athletes, movies etc. and join them in advertisements. Well known athletes at the top of their game promote sporting gear implying that using gear by that company will enhance your chances of winning too. Mid … Continue reading

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a flashy ad over 60 years ago

Toronto. Once the media (glass plates, film) became fast enough for instantaneous outdoor photos, people began creating a means to make indoor photos. In most cases the lack of a bright light was the limiting factor and various means to … Continue reading

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duck! …bang …finito!

Toronto.  Years ago,  Dr Edgerton of MIT revolutionized the art of photography by using high speed flash to record mundane events in a fraction of a split second.  In the late 1950s, I bought a used Ultrablitz Reporter IIL. The … Continue reading

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