Tag Archives: film

big yellow taxi

Toronto.  In the days of film, the exposed film was processed and then printed. Prints and the developed film were returned to the owner. In the US, a company called Fotomat was formed. The company’s business plan was simple: Put … Continue reading

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another way to skin a cat

Toronto. It’s the 1970s and your camera doesn’t have a socket for the ubiquitous magicubes. Nor can it use Kodak’s super simple Instamatic film cartridges. What do you do? Well Yashica advertised that their cameras let you take indoor photos … Continue reading

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taking a bigger slice of the pie

Toronto. Post war, every company in the photographic  industry worked hard to gain a bigger market share. Kodak, as shown by this LIFE ad from the May 7, 1971 issue (p 65), grouped all the hot button ideas into one … Continue reading

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a land far, far, away …

Toronto. Star Wars, anyone? It was exciting news last Thursday when the rover Perseverance landed on Mars as planned. Both my wife and I watched the event on television that afternoon. One of the first things the rover did was … Continue reading

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readin, writing and ‘rithmetic

Toronto  I can remember filmstrips and educational 16mm movies when I was kid. The filmstrips were shown with a tiny SVC projector and rather than a recording, a teacher spoke about each frame’s meaning. How did I know? I ran … Continue reading

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that Kodak girl again …

Toronto. early last century, Kodak used the popular concept of sex to sell – in this case Kodak cameras. It was the rather wholesome ‘Kodak Girl‘ who became the central person in the  Kodak ads of the era. She illustrated … Continue reading

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a festival of their own

Toronto. From time to time,  my posts have mentioned the trend for smartphones to become the camera of choice for amateurs. These pocket sized marvels of technology have replaced the digital point and shoot cameras and are making inroads as … Continue reading

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it’s home to print we go …

Toronto. For about the last half of the last century I enjoyed doing darkroom work and processing of both negatives and prints. In the 1960s and 70s, this included colour processing using paper and chemistry of the day. And beginning … Continue reading

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ya gotta light, mister

Toronto. For decades photographic studios were the epitome of Photographic businesses. In reality, the studios usually cranked out technically sound portraits using a tried and true combination of lighting including facial lights for modelling the features, background lights to illuminate … Continue reading

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and who might you be?

Toronto, … asked my wife’s 90+ year old aunt many years ago.  The image at left was recently developed. It was from an exposed roll of film (from a bulk roll) exposed in the 1930s Leica IIIa. The film was … Continue reading

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