Tag Archives: Argus

what’s in your wallet?

Toronto. Not to be out done by Airequipt, Argus posted a two page spread (pp 10, 11) in the November 30, 1962 issue of LIFE magazine offering 10,ooo free prizes in the “ARGUS HOLIDAY GIVEAWAY”. The offer was limited to … Continue reading

Posted in magazine | Tagged , , , , , , , | Comments Off on what’s in your wallet?

we all scream for a free screen …

Toronto. … to paraphrase a kid’s chant from over a half century ago. In the 1960s every manufacturer of photo gear wanted a slice of the amateur photography pie – the bigger the better. By 1960, every factory aped its … Continue reading

Posted in camera | Tagged , , , , , , | Comments Off on we all scream for a free screen …

another Argus model. Another Ad.

Toronto. Argus tried bravely to stay competitive in the amateur photography world in the face of both national and international competition. This particular model as advertised in the May 30, 1960 issue of LIFE was a less expensive version Autronic … Continue reading

Posted in camera | Tagged , , , , , , , , | Comments Off on another Argus model. Another Ad.

Lights! Action! Camera!

LIFE Ad for the Argus M3 8mm movie camera (November 1959) Toronto. Ahhh, amateur home movies. In the 1930s and 40s well heeled families could shoot 16mm movies of family life. Post war, 8mm  and Super 8mm became common allowing … Continue reading

Posted in camera | Tagged , , , , , , | Comments Off on Lights! Action! Camera!

light and bright

Toronto. What could those 8mm movie fanatics really, really want in a projector? Tiny? Compact? Light? Room filling? Bright? All of this and more? According to this September 15, 1958 ad in LIFE, Argus created all these things. Through engineering, … Continue reading

Posted in processes | Tagged , , , , | Comments Off on light and bright

great camera equals great photos… yeah, right

Toronto. The marketeers were at it again in the September 15, 1958 issue of LIFE magazine. Argus was busy marketing its latest marvel, the C-44 (C44) camera, replacing the awkward but loved old brick (C-3) and the follow-n C-4. The … Continue reading

Posted in camera | Tagged , , , , , , , | Comments Off on great camera equals great photos… yeah, right

as easy to set as a clock…

Toronto. The old saying “lipstick on a pig” implies cosmetic changes to a product with little or no internal changes. Argus up graded the C-3 in various ways as the camera market evolved. The Match-Matic (sometimes shown as Matchmatic) added … Continue reading

Posted in camera | Tagged , , , , , , , , , , , | Comments Off on as easy to set as a clock…

a colourful view

Toronto. In the 1950s, the best colour shots were colour slides. Realistic colours, very high resolution, and visible to a whole room full of people. Of course everyone had to sit in the dark as each slide was projected on … Continue reading

Posted in processes | Tagged , , , | Comments Off on a colourful view

the power of marketing (Argus C-four)

Toronto. In the 1950s Argus attempted to introduce a camera model to join its famous brick (C-3). The C-four was touted as being as good as most (German) cameras, even those of much higher cost. The C-four was made throughout … Continue reading

Posted in camera | Tagged , , , , , , , , , | Comments Off on the power of marketing (Argus C-four)

International Radio Corporation

Toronto. In the 1930s, a small company in Ann Arbor, Michigan began manufacture of the latest, greatest thing – home radios. Their fresh egg was using Bakelite plastic for cabinets instead of expensive wood or metal cabinets. Their less expensive … Continue reading

Posted in camera | Tagged , , , , | Comments Off on International Radio Corporation