Tag Archives: advertisement

old way of doing it

Toronto. In the late 1960s to early 1970s a company called Synchronex Corporation in the Big Apple sold super 8 movie cameras, audio recorders and movie projectors with a twist. Home movie buffs using their products could record sound on … Continue reading

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typewriters and cameras? really?

Toronto. When I was a kid, a popular saying was that “a picture is worth a thousand words“.  In the late 1960s, there were two big ideas in amateur cameras: Super 8 home movies, and 16mm sub-miniature cameras. By then … Continue reading

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most gifted

Toronto. Today when someone says, “most gifted”, we usually think of a very bright child worthy of accelerated and/or in-depth learning. Today, when we think of compact cameras we usually mean smartphones. In the summer of 1967, a Kodak advertisement … Continue reading

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gizmos and gadgets

Toronto, In the 1960s, camera makers fought to gain market share. A fresh idea might be swept up by the competition – or left to linger and die an orphan. Ricoh cameras were made by Riken Optical in Japan. According … Continue reading

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Rokkin’ lenses

Toronto. By 1963, the Japanese Optical industry was a tsunami roaring across the Western world. No longer viewed as copy cats of German technology, Japan was rightfully recognized as a serious contender for high quality optical products. A December 6, … Continue reading

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if you can read …

Toronto. … you can learn! Or so the American “Famous”schools touted last century.  Famous Artists School and Famous Writers School operated by correspondence on the premise that reading could make you an artist or writer.  In the same spirit, Famous … Continue reading

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toys for little boys

Toronto. Sawyers of View-Master fame were justifiably proud of using Kodak products. This link is to a review of the talk we heard on September 20, 2006 by Mary Ann and Wolfgang Sell, members of the NSA and View-Master experts. An advertisement … Continue reading

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roll on

Toronto. George Dunbar threw a challenge the other day. He asked if anyone knew about or heard about the ROLLAPRINT system as advertised on page 4 in the May 26, 1961 issue of LIFE. It is full page so it … Continue reading

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KISS Photography

Toronto. Photography in the terms of cameras followed the Keep it Simple, Stupid (KISS) philosophy for decades from the very beginning.  A box in a box served to adjust focus before bellows and threaded tubes came along. A ground glass … Continue reading

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picture idea of the week…

Toronto. The marketeers were at it again in this  advertisement for Kodak (page 90) back in the August 29th, 1960 issue of LIFE magazine. Kodak made its money on film, paper, and supplies, so it went to great lengths to … Continue reading

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