Tag Archives: advertisement

gizmos and gadgets

Toronto, In the 1960s, camera makers fought to gain market share. A fresh idea might be swept up by the competition – or left to linger and die an orphan. Ricoh cameras were made by Riken Optical in Japan. According … Continue reading

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Rokkin’ lenses

Toronto. By 1963, the Japanese Optical industry was a tsunami roaring across the Western world. No longer viewed as copy cats of German technology, Japan was rightfully recognized as a serious contender for high quality optical products. A December 6, … Continue reading

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if you can read …

Toronto. … you can learn! Or so the American “Famous”schools touted last century.  Famous Artists School and Famous Writers School operated by correspondence on the premise that reading could make you an artist or writer.  In the same spirit, Famous … Continue reading

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toys for little boys

Toronto. Sawyers of View-Master fame were justifiably proud of using Kodak products. This link is to a review of the talk we heard on September 20, 2006 by Mary Ann and Wolfgang Sell, members of the NSA and View-Master experts. An advertisement … Continue reading

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roll on

Toronto. George Dunbar threw a challenge the other day. He asked if anyone knew about or heard about the ROLLAPRINT system as advertised on page 4 in the May 26, 1961 issue of LIFE. It is full page so it … Continue reading

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KISS Photography

Toronto. Photography in the terms of cameras followed the Keep it Simple, Stupid (KISS) philosophy for decades from the very beginning.  A box in a box served to adjust focus before bellows and threaded tubes came along. A ground glass … Continue reading

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picture idea of the week…

Toronto. The marketeers were at it again in this  advertisement for Kodak (page 90) back in the August 29th, 1960 issue of LIFE magazine. Kodak made its money on film, paper, and supplies, so it went to great lengths to … Continue reading

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Lights! Action! Camera!

LIFE Ad for the Argus M3 8mm movie camera (November 1959) Toronto. Ahhh, amateur home movies. In the 1930s and 40s well heeled families could shoot 16mm movies of family life. Post war, 8mm  and Super 8mm became common allowing … Continue reading

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great camera equals great photos… yeah, right

Toronto. The marketeers were at it again in the September 15, 1958 issue of LIFE magazine. Argus was busy marketing its latest marvel, the C-44 (C44) camera, replacing the awkward but loved old brick (C-3) and the follow-n C-4. The … Continue reading

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a camera for the common man

Toronto. I first heard American composer Aaron Copland’s “fanfare for the common man” back in late 1957 when I picked up a Westminster LP titled “Copland“. And like Copland’s well covered composition, the little Minolta was indeed made for the … Continue reading

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