Monthly Archives: February 2021

the power of networks

Toronto. To be a successful editor, one needs many talents – originality, devotion to subject, willingness to share, open to ideas from others, good English, and networks. Fortunately, our own editor, Bob Lansdale has all these talents including a world-wide … Continue reading

Posted in activities | Tagged , , , , , , | Comments Off on the power of networks

customer focus

Toronto. Successful companies in any industry make changes based on customer focus. That is, how do we change our products to solve pressing customer issues? Polaroid was one such company as shown in this April 2nd, 1971 spread on pages … Continue reading

Posted in history | Tagged , , , , , , | Comments Off on customer focus

have camera, will travel

Toronto. A collector down in Sao Paulo, Brazil, Mcheconi, wrote about his find some eight or so years ago – a giant baby Rollei.  The oversize camera served as a promotional object and advertisement for the famous Rollei brand. Mcheroni’s … Continue reading

Posted in history | Tagged , , , , , , | Comments Off on have camera, will travel

fakin’ it for profit

Toronto. You may have noticed that when any communication channel, article, etc. falls markedly in cost, the con artists and spammers leap in to make a profit. In the USA, when postage was cheap, con artists could afford to swamp … Continue reading

Posted in history | Tagged , , | Comments Off on fakin’ it for profit

February 2021 Toronto Speaker Information

Posted in activities | Tagged , , , , , , , | Comments Off on February 2021 Toronto Speaker Information

PHSC News for February 2021 (Vol 20-08)

Toronto. In the upper right of page 1 in this issue is the Spartus Press camera – believed to be the first with built-in flash! But Press? A box camera and rudimentary lens? As the second month of 2021 is … Continue reading

Posted in newsletter | Tagged , , , , , , , , , | Comments Off on PHSC News for February 2021 (Vol 20-08)

antique digital

Toronto. Anyone born this century likely thinks digital is normal – smartphones , television, streaming (voice, music and videos), photography, etc. Over a century ago, some technologies like telegraph or radio were digital – messages send at a distance over … Continue reading

Posted in history | Tagged , , , | Comments Off on antique digital

readin, writing and ‘rithmetic

Toronto  I can remember filmstrips and educational 16mm movies when I was kid. The filmstrips were shown with a tiny SVC projector and rather than a recording, a teacher spoke about each frame’s meaning. How did I know? I ran … Continue reading

Posted in history | Tagged , , , , | Comments Off on readin, writing and ‘rithmetic

cleaning up with Polaroid & Tide

Toronto. As I mentioned in a few posts, advertising costs could be reduced by joining forces with a non-competitor. An example is the Polaroid-Tide ad in the November 29, 1970 issue of LIFE magazine. Enthusiasts – or anyone who saw … Continue reading

Posted in history | Tagged , , , , , | Comments Off on cleaning up with Polaroid & Tide

that Kodak girl again …

Toronto. early last century, Kodak used the popular concept of sex to sell – in this case Kodak cameras. It was the rather wholesome ‘Kodak Girl‘ who became the central person in the  Kodak ads of the era. She illustrated … Continue reading

Posted in history | Tagged , , , , , , , , , | Comments Off on that Kodak girl again …