Monthly Archives: February 2021

another way to skin a cat

Toronto. It’s the 1970s and your camera doesn’t have a socket for the ubiquitous magicubes. Nor can it use Kodak’s super simple Instamatic film cartridges. What do you do? Well Yashica advertised that their cameras let you take indoor photos … Continue reading

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taking a bigger slice of the pie

Toronto. Post war, every company in the photographic  industry worked hard to gain a bigger market share. Kodak, as shown by this LIFE ad from the May 7, 1971 issue (p 65), grouped all the hot button ideas into one … Continue reading

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hey! Big Shot!

Toronto. The term  “Big Shot” meant someone of importance in business or politics. However, when I was young we used it as a derogatory term for someone who was puffed up by his self perceived importance. In this April 30, … Continue reading

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a land far, far, away …

Toronto. Star Wars, anyone? It was exciting news last Thursday when the rover Perseverance landed on Mars as planned. Both my wife and I watched the event on television that afternoon. One of the first things the rover did was … Continue reading

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Amalgamated Newsletters 2-2

Toronto. Some month so far as we saw storms blowing outside this week. Editor Bob Lansdale has put together the latest amalgamation of newsletters in his supplement – Vol 2-2. All members with a an email address on file at … Continue reading

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enough already!

Toronto. Do you remember the days of photograph contests? Pictures were snapped on film, prints carefully made, and the hopeful shutter-bug mailed his/her pride and joy(s) to an address for assessment by a professional photographer – or a committee of … Continue reading

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the power of networks

Toronto. To be a successful editor, one needs many talents – originality, devotion to subject, willingness to share, open to ideas from others, good English, and networks. Fortunately, our own editor, Bob Lansdale has all these talents including a world-wide … Continue reading

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customer focus

Toronto. Successful companies in any industry make changes based on customer focus. That is, how do we change our products to solve pressing customer issues? Polaroid was one such company as shown in this April 2nd, 1971 spread on pages … Continue reading

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have camera, will travel

Toronto. A collector down in Sao Paulo, Brazil, Mcheconi, wrote about his find some eight or so years ago – a giant baby Rollei.  The oversize camera served as a promotional object and advertisement for the famous Rollei brand. Mcheroni’s … Continue reading

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fakin’ it for profit

Toronto. You may have noticed that when any communication channel, article, etc. falls markedly in cost, the con artists and spammers leap in to make a profit. In the USA, when postage was cheap, con artists could afford to swamp … Continue reading

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