Tag Archives: Spartus

coat-tail advertising

Toronto. Modern day advertisers “sponsor” athletes, movies etc. and join them in advertisements. Well known athletes at the top of their game promote sporting gear implying that using gear by that company will enhance your chances of winning too. Mid … Continue reading

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Spartus Press Camera – yeah, right!

Toronto. We saw many of these little plastic box cameras drift through our fairs over the years. Sold from Chicago by the Spartus Camera Corporation, this inexpensive model was more marketing puffery than technology. The flash was built-in as was … Continue reading

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