Tag Archives: minicam

the power of persuasion

Toronto. In its May 17, 1954 LIFE (p64) ad, Leica rested on its laurels as the driving force in kick starting the  minicam era.  The ad featured its newest camera, the IIIf with the f/2 collapsible Summitar lens that replaced the … Continue reading

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The Minicam Boom in the mid 1930s

Toronto. In 1963 as part of my English assignment at university, I was to research and write a paper. One spring evening, I strolled down to the Montreal Bibliotheque on Sherbrooke Street East. I was unsuccessful  investigating the topic I chose, … Continue reading

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