Tag Archives: LIFE advertisements

in Vitessa we trust

Toronto. On the eve of being absorbed by the mighty Zeiss organization, Voigtlander marketed a number of cameras featuring their lenses plus some unique operating features. The series called Vitessa from the 1950s was one such series. The earlier versions … Continue reading

Posted in camera | Tagged , , , , , , | Comments Off on in Vitessa we trust

the power of persuasion

Toronto. In its May 17, 1954 LIFE (p64) ad, Leica rested on its laurels as the driving force in kick starting the  minicam era.  The ad featured its newest camera, the IIIf with the f/2 collapsible Summitar lens that replaced the … Continue reading

Posted in camera | Tagged , , , , , | Comments Off on the power of persuasion