Tag Archives: LIFE

roll on

Toronto. George Dunbar threw a challenge the other day. He asked if anyone knew about or heard about the ROLLAPRINT system as advertised on page 4 in the May 26, 1961 issue of LIFE. It is full page so it … Continue reading

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You Oughta Be in Pictures …

Toronto. … as Rudy Vallee sang in the 1934 song of the same name. Just about a quarter decade later, Fairchild promoted its Cinephonic 8mm sound movie camera by advertising a Warner Brothers screen test for Hollywood talent! The ad … Continue reading

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KISS Photography

Toronto. Photography in the terms of cameras followed the Keep it Simple, Stupid (KISS) philosophy for decades from the very beginning.  A box in a box served to adjust focus before bellows and threaded tubes came along. A ground glass … Continue reading

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we all scream for a free screen …

Toronto. … to paraphrase a kid’s chant from over a half century ago. In the 1960s every manufacturer of photo gear wanted a slice of the amateur photography pie – the bigger the better. By 1960, every factory aped its … Continue reading

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Tommy, can you hear me

Toronto. By the fall of 1960, Camera and material makers had tried hard to attract new amateurs to the photography fold. Slides, colour negatives, colour prints, movies, flash, built-in exposure meters, hand held exposure meters, pictures-in-a-minute, and more! All efforts … Continue reading

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picture idea of the week…

Toronto. The marketeers were at it again in this  advertisement for Kodak (page 90) back in the August 29th, 1960 issue of LIFE magazine. Kodak made its money on film, paper, and supplies, so it went to great lengths to … Continue reading

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another Argus model. Another Ad.

Toronto. Argus tried bravely to stay competitive in the amateur photography world in the face of both national and international competition. This particular model as advertised in the May 30, 1960 issue of LIFE was a less expensive version Autronic … Continue reading

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free filmin’

Toronto. Free Film forever! And Kodak film at that! Who could resist such a pitch? In my youth, I remember these pitches to casual amateurs to encourage camera use and printing.  The hook was, you mailed your exposed roll in, … Continue reading

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wow – movies

Toronto. 8mm home movies were all the rage over a half century ago. Fuelled by cheap equipment, fast lenses, and colour film, movie gear was one dimension of a push for a share of the blossoming post war amateur market. … Continue reading

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a phlock of photogs

Toronto. Nearly 60 years ago, LIFE gathered all its photographers, including one retired photographer in NYC for this group shot. It is the topic of the January 18, 1960 Speaking of Pictures column (pp 8, 9). Of the group, only … Continue reading

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