Tag Archives: LIFE

Tommy, can you hear me

Toronto. By the fall of 1960, Camera and material makers had tried hard to attract new amateurs to the photography fold. Slides, colour negatives, colour prints, movies, flash, built-in exposure meters, hand held exposure meters, pictures-in-a-minute, and more! All efforts … Continue reading

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picture idea of the week…

Toronto. The marketeers were at it again in this  advertisement for Kodak (page 90) back in the August 29th, 1960 issue of LIFE magazine. Kodak made its money on film, paper, and supplies, so it went to great lengths to … Continue reading

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another Argus model. Another Ad.

Toronto. Argus tried bravely to stay competitive in the amateur photography world in the face of both national and international competition. This particular model as advertised in the May 30, 1960 issue of LIFE was a less expensive version Autronic … Continue reading

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free filmin’

Toronto. Free Film forever! And Kodak film at that! Who could resist such a pitch? In my youth, I remember these pitches to casual amateurs to encourage camera use and printing.  The hook was, you mailed your exposed roll in, … Continue reading

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wow – movies

Toronto. 8mm home movies were all the rage over a half century ago. Fuelled by cheap equipment, fast lenses, and colour film, movie gear was one dimension of a push for a share of the blossoming post war amateur market. … Continue reading

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a phlock of photogs

Toronto. Nearly 60 years ago, LIFE gathered all its photographers, including one retired photographer in NYC for this group shot. It is the topic of the January 18, 1960 Speaking of Pictures column (pp 8, 9). Of the group, only … Continue reading

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neat way to add three stops

Toronto. A half century ago if you wanted a fast film you went with Tri-X ISO (ASA) 400 B&W film. Tri-X was marketed around 1940 as a larger size film with an ASA of 200. In 1954 it was offered … Continue reading

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it’ll stunt yer growth …

Toronto. … said my little friend Harry as he puffed away. It was the 1940s and Harry was ahead of me in school in spite of his shorter stature.   This all came back to me when my fellow PHSC … Continue reading

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in the land of the blind …

Toronto. … the one eyed man is king. Have you ever noticed that consumer goods ape each other using the most popular technical advances? Radios, televisions, smart phones, computers, even cars all embrace and promote the latest whiz bang idea. … Continue reading

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pro baseball expert says …

Toronto. There is an old truism that an expert in one field is no expert in another.  That didn’t stop professional baseball player Mickey Mantle from touting Kodacolor and his Brownie as able to take professional photographs without practice… You … Continue reading

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