Tag Archives: LIFE

imagine! colour in 60 seconds!

Toronto. With smartphones, FaceTime, Skype, etc all using full time live video today, a still colour print in 60 seconds is a big yawn. But, picture photography in early 1963: To see any  photograph – colour or black and white, … Continue reading

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what’s in your wallet?

Toronto. Not to be out done by Airequipt, Argus posted a two page spread (pp 10, 11) in the November 30, 1962 issue of LIFE magazine offering 10,ooo free prizes in the “ARGUS HOLIDAY GIVEAWAY”. The offer was limited to … Continue reading

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cough, cough

Toronto. Many companies last century offered deals on non-competing products to expand their market segment. An example was Marlboro cigarettes and Kodak (in the days before the link between cigarettes and lung cancer/heart disease was legally confirmed and tobacco products … Continue reading

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film savings nearly 60 years ago

Toronto. My good friend George Dunbar is a fabulous source of suggestions and inspirations as he pursues photographic history as reflected in magazine advertisements last century. Today’s item stems from George’s email a few days back showing a collaboration between … Continue reading

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wishful thinking …

Toronto. When Edwin Land announced the famous Polaroid Land system a few years after the war, dealers had difficulty keeping the “picture-in-a-minute” cameras and film in stock.  By the time this ad showed up, the Polaroid system was down to … Continue reading

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snap, snap. snap, snapshot

Toronto. Post World War 2, American photography companies worked hard to capture a segment of the amateur photography market. The most popular strategies were flash (for night and indoor shots), Colour (for realism), fast results (seeing how a shot turned … Continue reading

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roll on

Toronto. George Dunbar threw a challenge the other day. He asked if anyone knew about or heard about the ROLLAPRINT system as advertised on page 4 in the May 26, 1961 issue of LIFE. It is full page so it … Continue reading

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You Oughta Be in Pictures …

Toronto. … as Rudy Vallee sang in the 1934 song of the same name. Just about a quarter decade later, Fairchild promoted its Cinephonic 8mm sound movie camera by advertising a Warner Brothers screen test for Hollywood talent! The ad … Continue reading

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KISS Photography

Toronto. Photography in the terms of cameras followed the Keep it Simple, Stupid (KISS) philosophy for decades from the very beginning.  A box in a box served to adjust focus before bellows and threaded tubes came along. A ground glass … Continue reading

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we all scream for a free screen …

Toronto. … to paraphrase a kid’s chant from over a half century ago. In the 1960s every manufacturer of photo gear wanted a slice of the amateur photography pie – the bigger the better. By 1960, every factory aped its … Continue reading

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