Tag Archives: flash

the power of marketing (Argus C-four)

Toronto. In the 1950s Argus attempted to introduce a camera model to join its famous brick (C-3). The C-four was touted as being as good as most (German) cameras, even those of much higher cost. The C-four was made throughout … Continue reading

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photographs indoors

Toronto. Can you imagine a media so insensitive and cameras so slow that a special technique was needed to show amateurs how they could take photos indoors at night. And worse, the resulting negatives and prints were black and white … Continue reading

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PHSC News for March 2019

Toronto. Editor Sonja Pushchak has whipped up another tasty edition of our favourite newsletter. If you would like your own personal copy delivered to you mailbox, just drop me a line here: news@phsc.ca. (Don’t use this address for junk mail … Continue reading

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our February 2019 PHSC News

Toronto. Another great newsletter has been wrapped up in a ribbon this week. Editor Pushchak has filled this issue with many delights. She begins with Broken Rules – the so called Motion Picture Production Code or MPPC that defined our … Continue reading

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turning night into day

Toronto. Americans like to go BIG! In 1954, a famous Pennsylvanian railway loop called the Horseshoe Curve celebrated its centenary with an amazing night time photograph using 6,000 flash bulbs donated by Sylvania. The bulbs were connected by some 31 … Continue reading

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feel like going to Vancouver?

Toronto. Tonchi Martinic out on the west coast  sent me an email announcing the next Vancouver camera show this April 28th. Tonchi writes, “Dear sisters and brothers in the camera collecting community, I am happy to announce that April 28th marks … Continue reading

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Kodak Girl

Toronto. Thanks to George Dunbar for mentioning the Kodak Girl. I did another post on the same topic last February under the title Smart Advertising. The comic Peanuts by the late Charles Schulz uses Lucy to say it best while … Continue reading

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stereo on a shoestring

Toronto. In the early 1950s when the American camera industry was trying to retain the momentum it gained during the war, stereo gained its periodic rise in popularity once again. One company that used the rise in stereo was the … Continue reading

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light where you need it

Toronto. In the days when photographers used flash to create the light needed to take a shot indoors, prints with burned out highlights were common. One company promoted the solution to be the MY-T-MYTE flashbulb – a lower output bulb … Continue reading

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another brick in the wall

Toronto. After the war, in the late 1940s – 1950s, the USA tried to capture market share in cameras from the German industry. The result was print ads like you see here from the October 26, 1953 issue of LIFE … Continue reading

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