Tag Archives: flash

making a difference

Toronto. In the mid 1930s, the minicam revolution sparked the rush to miniaturization in photography. Post war, amateur photography’s fresh ideas were indoor photos and colour photos. Indoor photos made flash guns and flash bulbs big sellers. Companies like Sylvania marketed … Continue reading

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coat-tail advertising

Toronto. Modern day advertisers “sponsor” athletes, movies etc. and join them in advertisements. Well known athletes at the top of their game promote sporting gear implying that using gear by that company will enhance your chances of winning too. Mid … Continue reading

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a flashy ad over 60 years ago

Toronto. Once the media (glass plates, film) became fast enough for instantaneous outdoor photos, people began creating a means to make indoor photos. In most cases the lack of a bright light was the limiting factor and various means to … Continue reading

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duck! …bang …finito!

Toronto.  Years ago,  Dr Edgerton of MIT revolutionized the art of photography by using high speed flash to record mundane events in a fraction of a split second.  In the late 1950s, I bought a used Ultrablitz Reporter IIL. The … Continue reading

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Photo News Summer 2019

Toronto. As I opened Tuesday’s Globe and Mail for a quick read, out came Norm Rosen’s latest opus on all things photographic. As usual, the magazine was an exciting read with lots of photos illustrating what the writers said in … Continue reading

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shine a light on me 2

M2 PowerMite flash bulb ad in LIFE magazine Toronto. In the 1950s one big opportunity was assisting amateurs to make night or indoor shots. General Electric (GE) was well respected at the time for manufacturing light bulbs. They saw two … Continue reading

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the power of marketing (Argus C-four)

Toronto. In the 1950s Argus attempted to introduce a camera model to join its famous brick (C-3). The C-four was touted as being as good as most (German) cameras, even those of much higher cost. The C-four was made throughout … Continue reading

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photographs indoors

Toronto. Can you imagine a media so insensitive and cameras so slow that a special technique was needed to show amateurs how they could take photos indoors at night. And worse, the resulting negatives and prints were black and white … Continue reading

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PHSC News for March 2019

Toronto. Editor Sonja Pushchak has whipped up another tasty edition of our favourite newsletter. If you would like your own personal copy delivered to you mailbox, just drop me a line here: news@phsc.ca. (Don’t use this address for junk mail … Continue reading

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our February 2019 PHSC News

Toronto. Another great newsletter has been wrapped up in a ribbon this week. Editor Pushchak has filled this issue with many delights. She begins with Broken Rules – the so called Motion Picture Production Code or MPPC that defined our … Continue reading

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