Tag Archives: C-four

when is a brick not a brick?

Toronto. When its an Argus C-4! The Argus C-3 was an awkward rectangular weighty thing loved by all. In 1951, Argus took a shot at replacing it with a C-4 camera but the C-3 lived on. This ad on page … Continue reading

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the power of marketing (Argus C-four)

Toronto. In the 1950s Argus attempted to introduce a camera model to join its famous brick (C-3). The C-four was touted as being as good as most (German) cameras, even those of much higher cost. The C-four was made throughout … Continue reading

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