Tag Archives: Argus

the power of marketing (Argus C-four)

Toronto. In the 1950s Argus attempted to introduce a camera model to join its famous brick (C-3). The C-four was touted as being as good as most (German) cameras, even those of much higher cost. The C-four was made throughout … Continue reading

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International Radio Corporation

Toronto. In the 1930s, a small company in Ann Arbor, Michigan began manufacture of the latest, greatest thing – home radios. Their fresh egg was using Bakelite plastic for cabinets instead of expensive wood or metal cabinets. Their less expensive … Continue reading

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another brick in the wall

Toronto. After the war, in the late 1940s – 1950s, the USA tried to capture market share in cameras from the German industry. The result was print ads like you see here from the October 26, 1953 issue of LIFE … Continue reading

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the brick

Toronto. No, not the famous┬áCanadian furniture discounter, but an American camera made in the very late 1930s to mid 1960s by an Illinois company that touted itself as the “world’s largest manufacturer of 35mm cameras“. ┬áThe company began as a … Continue reading

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