Tag Archives: Argus

light and bright

Toronto. What could those 8mm movie fanatics really, really want in a projector? Tiny? Compact? Light? Room filling? Bright? All of this and more? According to this September 15, 1958 ad in LIFE, Argus created all these things. Through engineering, … Continue reading

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great camera equals great photos… yeah, right

Toronto. The marketeers were at it again in the September 15, 1958 issue of LIFE magazine. Argus was busy marketing its latest marvel, the C-44 (C44) camera, replacing the awkward but loved old brick (C-3) and the follow-n C-4. The … Continue reading

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as easy to set as a clock…

Toronto. The old saying “lipstick on a pig” implies cosmetic changes to a product with little or no internal changes. Argus up graded the C-3 in various ways as the camera market evolved. The Match-Matic (sometimes shown as Matchmatic) added … Continue reading

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a colourful view

Toronto. In the 1950s, the best colour shots were colour slides. Realistic colours, very high resolution, and visible to a whole room full of people. Of course everyone had to sit in the dark as each slide was projected on … Continue reading

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the power of marketing (Argus C-four)

Toronto. In the 1950s Argus attempted to introduce a camera model to join its famous brick (C-3). The C-four was touted as being as good as most (German) cameras, even those of much higher cost. The C-four was made throughout … Continue reading

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International Radio Corporation

Toronto. In the 1930s, a small company in Ann Arbor, Michigan began manufacture of the latest, greatest thing – home radios. Their fresh egg was using Bakelite plastic for cabinets instead of expensive wood or metal cabinets. Their less expensive … Continue reading

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another brick in the wall

Toronto. After the war, in the late 1940s – 1950s, the USA tried to capture market share in cameras from the German industry. The result was print ads like you see here from the October 26, 1953 issue of LIFE … Continue reading

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the brick

Toronto. No, not the famous┬áCanadian furniture discounter, but an American camera made in the very late 1930s to mid 1960s by an Illinois company that touted itself as the “world’s largest manufacturer of 35mm cameras“. ┬áThe company began as a … Continue reading

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