Tag Archives: Ansco

50 ways to lose a lover

Toronto. In the 1950s the marketeers at the camera companies struggled to make their products stand out from the herd. No item was too tiny to be touted as the biggest improvement ever in photography. Some changes where indeed useful, … Continue reading

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seeing red

Toronto. Nope, this isn’t about anger issues – or bulls – but good old films and emulsions. All emulsions and sensors are sensitive to light. The energy of light varies with blue and shorter wave lengths having proportionally more energy. … Continue reading

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sliding into focus

Toronto. As we casually view the colour images on front of our smartphones, we may forget the long torturous route taken from crude monochrome glass slides projected on a sheet or screen in a darkened room to 35mm or 2×2 … Continue reading

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An Ansco under the tree meant heaven above …

Toronto. After the war, every camera maker seemed to jump on the minicam (35mm) bandwagon. Many quickly adopted the standard of a leaf shutter, none interchangeable but focusing 45mm lens, and perhaps flash synchronization. Usually rangefinders and faster lenses were … Continue reading

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Ansco camera ad in 1953

Toronto. Ah! Ansco. This ad appeared in 1953, about 25 years before Ansco became GAF (it was a subsidiary of GAF since 1939). ┬áNever strong up here, one bought Ansco to avoid the leader of good inexpensive cameras – Kodak. … Continue reading

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a tip of the hat to professionals

Toronto. LIFE magazine back on May 21, 1951 published an advertisement by Ansco on page 95 encouraging families to get a professional portrait taken – using Ansco products, of course. For reasons best known by the Ansco advertising agency, the … Continue reading

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a marketeer’s dream assignment …

Toronto. A while back I posted a note about Ansco’s answer to Kodak’s baby Brownie – the Ansco Panda. In this summer 1950 LIFE ad (thanks George!) the marketeers promote the little beauty with FOUR Ansco films at a special … Continue reading

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a child’s camera for Christmas

Toronto. My friend George Dunbar sent me an email the other day that got me thinking of my childhood. Like the Ansco Panda, Kodak’s Baby Brownie was targeted at children, especially around Christmas and birthdays. When I was in grade … Continue reading

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the little Ansco Panda

Toronto. In the mid 1900s the vast majority of folk bought Kodak cameras and films. For the rebels (and second string stores) there were Ansco cameras and films. The Kodak Baby Brownie came out in 1934 and was made under … Continue reading

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Ansco color ad 1947

Toronto. George Dunbar sent me this November 10th, 1947 LIFE magazine ad on Ansco Color. In the late 1950s I chose Ansco (called Anscochrome by then) transparencies for the colour photographs I would take while on assignment in Labrador since … Continue reading

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