Tag Archives: advertisement

Lights! Action! Camera!

LIFE Ad for the Argus M3 8mm movie camera (November 1959) Toronto. Ahhh, amateur home movies. In the 1930s and 40s well heeled families could shoot 16mm movies of family life. Post war, 8mm ¬†and Super 8mm became common allowing … Continue reading

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great camera equals great photos… yeah, right

Toronto. The marketeers were at it again in the September 15, 1958 issue of LIFE magazine. Argus was busy marketing its latest marvel, the C-44 (C44) camera, replacing the awkward but loved old brick (C-3) and the follow-n C-4. The … Continue reading

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a camera for the common man

Toronto. I first heard American composer Aaron Copland’s “fanfare for the common man” back in late 1957 when I picked up a Westminster LP titled “Copland“. And like Copland’s well covered composition, the little Minolta was indeed made for the … Continue reading

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pictures on the spot

Toronto. In the last half of the last century, photography had a number of goals for improvement for amateurs. Three come to mind: Faster media, so pictures could be taken indoors or at night; colour at lower cost; and faster … Continue reading

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the power of marketing (Argus C-four)

Toronto. In the 1950s Argus attempted to introduce a camera model to join its famous brick (C-3). The C-four was touted as being as good as most (German) cameras, even those of much higher cost. The C-four was made throughout … Continue reading

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a flash of colour

Toronto. In mid last century amateur photography was quite different than today with ubiquitous smartphone cameras. The small camera phase (mincam) was in full swing. Black and White films ruled – colour was very expensive and even slower than B&W. … Continue reading

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seeing double – again

Toronto. Stereo seems to wax and wan in popularity. Around the end of the 19th and beginning of the 20th century, stereo was very popular – the television and movies of the day. It disappeared and shot to popularity once … Continue reading

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a Graphic in your future?

Toronto. Following on yesterday’s post, the Graflex gang also caught the Christmas spirit and recommended their gear as the perfect Christmas gift on page 17 in the December 6th issue of LIFE magazine. Besides their traditional big Pacemaker Graphic press … Continue reading

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even stocking stuffers!

Toronto. George Dunbar is having a great time researching magazines sold well over a half century ago. Looking at them, it is easy to see ads and articles for things familiar to me and George (and some others too) back … Continue reading

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An Ansco under the tree meant heaven above …

Toronto. After the war, every camera maker seemed to jump on the minicam (35mm) bandwagon. Many quickly adopted the standard of a leaf shutter, none interchangeable but focusing 45mm lens, and perhaps flash synchronization. Usually rangefinders and faster lenses were … Continue reading

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