Tag Archives: advertisement

roll on

Toronto. George Dunbar threw a challenge the other day. He asked if anyone knew about or heard about the ROLLAPRINT system as advertised on page 4 in the May 26, 1961 issue of LIFE. It is full page so it … Continue reading

Posted in processes | Tagged , , , , , , | Comments Off on roll on

KISS Photography

Toronto. Photography in the terms of cameras followed the Keep it Simple, Stupid (KISS) philosophy for decades from the very beginning.  A box in a box served to adjust focus before bellows and threaded tubes came along. A ground glass … Continue reading

Posted in camera | Tagged , , , , | Comments Off on KISS Photography

picture idea of the week…

Toronto. The marketeers were at it again in this  advertisement for Kodak (page 90) back in the August 29th, 1960 issue of LIFE magazine. Kodak made its money on film, paper, and supplies, so it went to great lengths to … Continue reading

Posted in magazine | Tagged , , , , , | Comments Off on picture idea of the week…

Lights! Action! Camera!

LIFE Ad for the Argus M3 8mm movie camera (November 1959) Toronto. Ahhh, amateur home movies. In the 1930s and 40s well heeled families could shoot 16mm movies of family life. Post war, 8mm  and Super 8mm became common allowing … Continue reading

Posted in camera | Tagged , , , , , , | Comments Off on Lights! Action! Camera!

great camera equals great photos… yeah, right

Toronto. The marketeers were at it again in the September 15, 1958 issue of LIFE magazine. Argus was busy marketing its latest marvel, the C-44 (C44) camera, replacing the awkward but loved old brick (C-3) and the follow-n C-4. The … Continue reading

Posted in camera | Tagged , , , , , , , | Comments Off on great camera equals great photos… yeah, right

a camera for the common man

Toronto. I first heard American composer Aaron Copland’s “fanfare for the common man” back in late 1957 when I picked up a Westminster LP titled “Copland“. And like Copland’s well covered composition, the little Minolta was indeed made for the … Continue reading

Posted in camera | Tagged , , , | Comments Off on a camera for the common man

pictures on the spot

Toronto. In the last half of the last century, photography had a number of goals for improvement for amateurs. Three come to mind: Faster media, so pictures could be taken indoors or at night; colour at lower cost; and faster … Continue reading

Posted in processes | Tagged , , , , , , , , | Comments Off on pictures on the spot

the power of marketing (Argus C-four)

Toronto. In the 1950s Argus attempted to introduce a camera model to join its famous brick (C-3). The C-four was touted as being as good as most (German) cameras, even those of much higher cost. The C-four was made throughout … Continue reading

Posted in camera | Tagged , , , , , , , , , | Comments Off on the power of marketing (Argus C-four)

a flash of colour

Toronto. In mid last century amateur photography was quite different than today with ubiquitous smartphone cameras. The small camera phase (mincam) was in full swing. Black and White films ruled – colour was very expensive and even slower than B&W. … Continue reading

Posted in camera | Tagged , , , , , , , , | Comments Off on a flash of colour

seeing double – again

Toronto. Stereo seems to wax and wan in popularity. Around the end of the 19th and beginning of the 20th century, stereo was very popular – the television and movies of the day. It disappeared and shot to popularity once … Continue reading

Posted in camera | Tagged , , , , , , | Comments Off on seeing double – again