Tag Archives: advertisement

the power of marketing (Argus C-four)

Toronto. In the 1950s Argus attempted to introduce a camera model to join its famous brick (C-3). The C-four was touted as being as good as most (German) cameras, even those of much higher cost. The C-four was made throughout … Continue reading

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a flash of colour

Toronto. In mid last century amateur photography was quite different than today with ubiquitous smartphone cameras. The small camera phase (mincam) was in full swing. Black and White films ruled – colour was very expensive and even slower than B&W. … Continue reading

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seeing double – again

Toronto. Stereo seems to wax and wan in popularity. Around the end of the 19th and beginning of the 20th century, stereo was very popular – the television and movies of the day. It disappeared and shot to popularity once … Continue reading

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a Graphic in your future?

Toronto. Following on yesterday’s post, the Graflex gang also caught the Christmas spirit and recommended their gear as the perfect Christmas gift on page 17 in the December 6th issue of LIFE magazine. Besides their traditional big Pacemaker Graphic press … Continue reading

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even stocking stuffers!

Toronto. George Dunbar is having a great time researching magazines sold well over a half century ago. Looking at them, it is easy to see ads and articles for things familiar to me and George (and some others too) back … Continue reading

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An Ansco under the tree meant heaven above …

Toronto. After the war, every camera maker seemed to jump on the minicam (35mm) bandwagon. Many quickly adopted the standard of a leaf shutter, none interchangeable but focusing 45mm lens, and perhaps flash synchronization. Usually rangefinders and faster lenses were … Continue reading

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all that glitters

Toronto. Kodak was fond of using medals for various reasons, so we saw nothing unusual when a LIFE ad the spring of 1953  (pp68-69) used such a medallion to announce the 65th anniversary show of Kodak snapshot cameras (the first … Continue reading

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Ansco camera ad in 1953

Toronto. Ah! Ansco. This ad appeared in 1953, about 25 years before Ansco became GAF (it was a subsidiary of GAF since 1939).  Never strong up here, one bought Ansco to avoid the leader of good inexpensive cameras – Kodak. … Continue reading

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1949 Leica Ad

Toronto. Leitz NY published this ad for Leica cameras in the March 1949 issue of Popular Photography as they tried to capture the magic  these little cameras had before the war intervened. My friend George Dunbar sent along this wonderful old … Continue reading

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GE Exposure Meter Ad in Late 1945

Toronto. The advertisement for the GE exposure meter DW-28 in LIFE (Dec 17, 1945) was the third of three ads sent to me the other day by George Dunbar. In late February I did a series of posts on determining … Continue reading

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