Tag Archives: ad

Lights! Action! Camera!

Posted on December 1, 2019 by Robert

LIFE Ad for the Argus M3 8mm movie camera (November 1959) Toronto. Ahhh, amateur home movies. In the 1930s and 40s well heeled families could shoot 16mm movies of family life. Post war, 8mm  and Super 8mm became common allowing … Continue reading →

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view view master master ad ad

Posted on October 25, 2019 by Robert

Toronto. January 1959. The USA was digging into the space race and to capitalize on it, View-Master offered a special deal for a viewer and seven photos of a Vanguard Rocket being launched in Florida at Cape Canaveral plus three … Continue reading →

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great camera equals great photos… yeah, right

Posted on October 3, 2019 by Robert

Toronto. The marketeers were at it again in the September 15, 1958 issue of LIFE magazine. Argus was busy marketing its latest marvel, the C-44 (C44) camera, replacing the awkward but loved old brick (C-3) and the follow-n C-4. The … Continue reading →

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as easy to set as a clock…

Posted on September 21, 2019 by Robert

Toronto. The old saying “lipstick on a pig” implies cosmetic changes to a product with little or no internal changes. Argus up graded the C-3 in various ways as the camera market evolved. The Match-Matic (sometimes shown as Matchmatic) added … Continue reading →

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Bolex? Bollocks!

Posted on September 1, 2019 by Robert

Toronto. Bolex from Paillard of Switzerland, was indeed the preeminent movie camera maker for 16mm and later 8mm cameras, but this spread (pp58-60) in the December 2, 1957 LIFE magazine sucks since it lists ONLY American dealers in spite of … Continue reading →

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I don’t believe it!

Posted on August 29, 2019 by Robert

Toronto. This was the catch phrase the old curmudgeon Mr. Meldrew used in  the decade long British  sitcom “One Foot in the Grave“. Meldrew was played by the Scottish actor Richard Wilson. When I saw this page 9 ad from … Continue reading →

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they’re coming, they’re coming

Posted on May 25, 2019 by Robert

Toronto. Not the Russians like the old movie title, but the Japanese camera makers. Until after the Korean War in the early 1950s, the Japanese industry made little inroads in the west. This changed when Americans discovered the Nikon F … Continue reading →

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pictures on the spot

Posted on April 27, 2019 by Robert

Toronto. In the last half of the last century, photography had a number of goals for improvement for amateurs. Three come to mind: Faster media, so pictures could be taken indoors or at night; colour at lower cost; and faster … Continue reading →

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stereo, stereo, everywhere

Posted on April 19, 2019 by Robert

Toronto. In the mid 1950s stereo was popular again. Graphic, to find a niche, set its marketeers loose. The high end camera spot was taken by the pricy Realist so the marketing folk at Graphic aimed at the low end … Continue reading →

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the power of marketing (Argus C-four)

Posted on April 18, 2019 by Robert

Toronto. In the 1950s Argus attempted to introduce a camera model to join its famous brick (C-3). The C-four was touted as being as good as most (German) cameras, even those of much higher cost. The C-four was made throughout … Continue reading →

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