Tag Archives: ad

Bolex joins the game

Toronto. After the world-wide 1929 stock market crash ushered in the great depression, many small companies failed. BOL SA, founded by Jacques Bogopolsky, was one of them. A Swiss company, it made cameras for cine. Paillard SA made watch parts, … Continue reading

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An Ansco under the tree meant heaven above …

Toronto. After the war, every camera maker seemed to jump on the minicam (35mm) bandwagon. Many quickly adopted the standard of a leaf shutter, none interchangeable but focusing 45mm lens, and perhaps flash synchronization. Usually rangefinders and faster lenses were … Continue reading

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all that glitters

Toronto. Kodak was fond of using medals for various reasons, so we saw nothing unusual when a LIFE ad the spring of 1953  (pp68-69) used such a medallion to announce the 65th anniversary show of Kodak snapshot cameras (the first … Continue reading

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Ansco camera ad in 1953

Toronto. Ah! Ansco. This ad appeared in 1953, about 25 years before Ansco became GAF (it was a subsidiary of GAF since 1939).  Never strong up here, one bought Ansco to avoid the leader of good inexpensive cameras – Kodak. … Continue reading

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Christmas ad for a Leica c1950

Toronto. Some time  back I did a post on Leitz finally getting  internal flash sync in their cameras. George Dunbar came across this LIFE ad in their November 27, 1950 issue suggesting the new Leica IIIf and a Leitz flash … Continue reading

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would you rather a Kodak 35 to a wet plate camera?

Toronto. In late October, 1950, LIFE magazine ran an ad for Seagram’s American version of  Gin called Ancient Bottle Gin. To promote it as a modern drink, the ad suggested you would more likely prefer a snappy modern Kodak 35 … Continue reading

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a marketeer’s dream assignment …

Toronto. A while back I posted a note about Ansco’s answer to Kodak’s baby Brownie – the Ansco Panda. In this summer 1950 LIFE ad (thanks George!) the marketeers promote the little beauty with FOUR Ansco films at a special … Continue reading

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those were the days

Toronto. Think about times past. Home movies. 8mm movie film. My father-in-law took home movies with a Brownie movie camera, not the competitor Revere cameras. Revere too used 8mm film sold in a 16mm configuration. You loaded the roll in … Continue reading

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Whittaker Micro 16 camera ad II

Toronto. Late last year (December 28th), I wrote an extensive article on the Micro 16 and its ad. When first released the camera’s use by police departments as a spy camera was touted. This ad sent to me by good … Continue reading

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the famous Hasselblad 2-1/4 square SLR

Toronto. My thanks to George Dunbar for finding this charming May 1951 ad for the original Hasselblad camera in Popular Photography magazine. Surprisingly the company goes way back to 1841. A photography division was first established in 1887. Popular recognition … Continue reading

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