Tag Archives: ad

stereo, stereo, everywhere

Toronto. In the mid 1950s stereo was popular again. Graphic, to find a niche, set its marketeers loose. The high end camera spot was taken by the pricy Realist so the marketing folk at Graphic aimed at the low end … Continue reading

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the power of marketing (Argus C-four)

Toronto. In the 1950s Argus attempted to introduce a camera model to join its famous brick (C-3). The C-four was touted as being as good as most (German) cameras, even those of much higher cost. The C-four was made throughout … Continue reading

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Bolex joins the game

Toronto. After the world-wide 1929 stock market crash ushered in the great depression, many small companies failed. BOL SA, founded by Jacques Bogopolsky, was one of them. A Swiss company, it made cameras for cine. Paillard SA made watch parts, … Continue reading

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An Ansco under the tree meant heaven above …

Toronto. After the war, every camera maker seemed to jump on the minicam (35mm) bandwagon. Many quickly adopted the standard of a leaf shutter, none interchangeable but focusing 45mm lens, and perhaps flash synchronization. Usually rangefinders and faster lenses were … Continue reading

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all that glitters

Toronto. Kodak was fond of using medals for various reasons, so we saw nothing unusual when a LIFE ad the spring of 1953  (pp68-69) used such a medallion to announce the 65th anniversary show of Kodak snapshot cameras (the first … Continue reading

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Ansco camera ad in 1953

Toronto. Ah! Ansco. This ad appeared in 1953, about 25 years before Ansco became GAF (it was a subsidiary of GAF since 1939).  Never strong up here, one bought Ansco to avoid the leader of good inexpensive cameras – Kodak. … Continue reading

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Christmas ad for a Leica c1950

Toronto. Some time  back I did a post on Leitz finally getting  internal flash sync in their cameras. George Dunbar came across this LIFE ad in their November 27, 1950 issue suggesting the new Leica IIIf and a Leitz flash … Continue reading

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would you rather a Kodak 35 to a wet plate camera?

Toronto. In late October, 1950, LIFE magazine ran an ad for Seagram’s American version of  Gin called Ancient Bottle Gin. To promote it as a modern drink, the ad suggested you would more likely prefer a snappy modern Kodak 35 … Continue reading

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a marketeer’s dream assignment …

Toronto. A while back I posted a note about Ansco’s answer to Kodak’s baby Brownie – the Ansco Panda. In this summer 1950 LIFE ad (thanks George!) the marketeers promote the little beauty with FOUR Ansco films at a special … Continue reading

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those were the days

Toronto. Think about times past. Home movies. 8mm movie film. My father-in-law took home movies with a Brownie movie camera, not the competitor Revere cameras. Revere too used 8mm film sold in a 16mm configuration. You loaded the roll in … Continue reading

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