Tag Archives: ad

they’re coming! they’re coming!

Posted on January 6, 2021 by Robert

Toronto. In this case, it was the Japanese camera makers who moved on to America and Europe after the Korean War. They slowly eliminated both American and most German makers of film cameras. In the latter part of the last … Continue reading →

Posted in history | Tagged , , , , , | Comments Off on they’re coming! they’re coming!

it’s complicated

Posted on December 8, 2020 by Robert

Toronto. Photographic product makers worked hard at besting one another to capture a larger segment of the ever growing amateur photography market. Typical of the strategy was this May 1969 ad in LIFE magazine touting Polaroid. The ad emphasizes its … Continue reading →

Posted in history | Tagged , , , , , | Comments Off on it’s complicated

Winterize your camera? How quaint!

Posted on November 17, 2020 by Robert

Toronto. Smartphones have become the most common cameras today according to some social media outlets. Owners have no need to “winterize” or even repair their smartphones. Usually the battery wears out but long before that the current model becomes obsolete … Continue reading →

Posted in history | Tagged , , , , , , | Comments Off on Winterize your camera? How quaint!

when sub-minute was super fast

Posted on November 15, 2020 by Robert

Toronto. When we see a good shot, we pull out our smartphone, snap, correct (edit), and send the image a few chairs over or half way around the world in a few seconds – in full colour and crisp high … Continue reading →

Posted in history | Tagged , , , , | Comments Off on when sub-minute was super fast

PHSC News October 2020

Posted on October 17, 2020 by Robert

Toronto. Ricoh tried many products over the years, including some that landed it in court for fraud. They once made the XOBBOX transparent film camera in a very limited number. The little beauty is featured on page 1 of our newsletter … Continue reading →

Posted in newsletter | Tagged , , , , , , | Comments Off on PHSC News October 2020

eulogy for simplicity

Posted on October 14, 2020 by Robert

Toronto. Kodak made its money in the days of film by selling, ummm, film. And to do that, Kodak sold inexpensive cameras – film burners. But with seemingly a big difference to its competitors – they listened to their customers. … Continue reading →

Posted in history | Tagged , , , , , | Comments Off on eulogy for simplicity

who ya gonna call – II?

Posted on October 5, 2020 by Robert

Toronto. Who ya gonna call when you want people in middle class America to know about your fresh egg and do some digging? LIFE magazine, that’s who! In the March 8, 1969 issue, a full page ad on page 19 … Continue reading →

Posted in history | Tagged , , , , , , | Comments Off on who ya gonna call – II?

the invention of movies

Posted on September 27, 2020 by Robert

Toronto. In North America, we usually think of Thomas Edison when considering that aspect of history. In Europe, credit is usually given to the Lumière brothers of France (of Autochrome fame). Actual work on motion predates photography when mechanical devices were … Continue reading →

Posted in history | Tagged , , , , , | Comments Off on the invention of movies

making it better

Posted on September 20, 2020 by Robert

Toronto. Flashcubes had four tiny flash bulbs and allowed four flash shots by rotating 90 degrees after each shot. Magic cubes looked the same but were ignited by mechanical energy instead of batteries. In 1967, Honeywell made two flashcube alternatives for … Continue reading →

Posted in history | Tagged , , , , | Comments Off on making it better

a dash of flash

Posted on September 19, 2020 by Robert

Toronto. In the early days of flash, these high speed demons  emulated flash bulbs – you set the aperture, and shutter based on subject to camera distance, film speed rating and shutter syncronization maximum speed. All this changed with Honeywell’s … Continue reading →

Posted in history | Tagged , , , , | Comments Off on a dash of flash