Tag Archives: ad

great camera equals great photos… yeah, right

Toronto. The marketeers were at it again in the September 15, 1958 issue of LIFE magazine. Argus was busy marketing its latest marvel, the C-44 (C44) camera, replacing the awkward but loved old brick (C-3) and the follow-n C-4. The … Continue reading

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as easy to set as a clock…

Toronto. The old saying “lipstick on a pig” implies cosmetic changes to a product with little or no internal changes. Argus up graded the C-3 in various ways as the camera market evolved. The Match-Matic (sometimes shown as Matchmatic) added … Continue reading

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Bolex? Bollocks!

Toronto. Bolex from Paillard of Switzerland, was indeed the preeminent movie camera maker for 16mm and later 8mm cameras, but this spread (pp58-60) in the December 2, 1957 LIFE magazine sucks since it lists ONLY American dealers in spite of … Continue reading

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I don’t believe it!

Toronto. This was the catch phrase the old curmudgeon Mr. Meldrew used in ¬†the decade long British ¬†sitcom “One Foot in the Grave“. Meldrew was played by the Scottish actor Richard Wilson. When I saw this page 9 ad from … Continue reading

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they’re coming, they’re coming

Toronto. Not the Russians like the old movie title, but the Japanese camera makers. Until after the Korean War in the early 1950s, the Japanese industry made little inroads in the west. This changed when Americans discovered the Nikon F … Continue reading

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pictures on the spot

Toronto. In the last half of the last century, photography had a number of goals for improvement for amateurs. Three come to mind: Faster media, so pictures could be taken indoors or at night; colour at lower cost; and faster … Continue reading

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stereo, stereo, everywhere

Toronto. In the mid 1950s stereo was popular again. Graphic, to find a niche, set its marketeers loose. The high end camera spot was taken by the pricy Realist so the marketing folk at Graphic aimed at the low end … Continue reading

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the power of marketing (Argus C-four)

Toronto. In the 1950s Argus attempted to introduce a camera model to join its famous brick (C-3). The C-four was touted as being as good as most (German) cameras, even those of much higher cost. The C-four was made throughout … Continue reading

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Bolex joins the game

Toronto. After the world-wide 1929 stock market crash ushered in the great depression, many small companies failed. BOL SA, founded by Jacques Bogopolsky, was one of them. A Swiss company, it made cameras for cine. Paillard SA made watch parts, … Continue reading

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An Ansco under the tree meant heaven above …

Toronto. After the war, every camera maker seemed to jump on the minicam (35mm) bandwagon. Many quickly adopted the standard of a leaf shutter, none interchangeable but focusing 45mm lens, and perhaps flash synchronization. Usually rangefinders and faster lenses were … Continue reading

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