Tag Archives: ad

the famous Hasselblad 2-1/4 square SLR

Toronto. My thanks to George Dunbar for finding this charming May 1951 ad for the original Hasselblad camera in Popular Photography magazine. Surprisingly the company goes way back to 1841. A photography division was first established in 1887. Popular recognition … Continue reading

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Whittaker Micro 16 camera ad

Toronto. On my 25th birthday, my sister, gave me a copy of Cooper’s 1958 ULTRA-miniature photography book as a present, so when George Dunbar sent me a 1947 LIFE ad for Whittaker’s Micro-16 camera, I tracked down the book in … Continue reading

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Innovations from Graflex in 1949.

Toronto. Thanks once again to George Dunbar for this crisp ad about the Graphic/Graflex cameras. It appeared in the December 1949 issue of Popular Photography. The big deal on the Graflex was twofold: An extra bright viewfinder courtesy of an … Continue reading

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1949 Leica Ad

Toronto. Leitz NY published this ad for Leica cameras in the March 1949 issue of Popular Photography as they tried to capture the magic  these little cameras had before the war intervened. My friend George Dunbar sent along this wonderful old … Continue reading

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Remember the Wollensak Lenses for the Leica?

Toronto. PHSC Member George Dunbar sent me this April 1945 advertisement from Popular Photography. During WW2, Leitz NY continued to operate. One big problem: merchandise from Germany dried up. To solve one of the issues, Leitz NY manufactured lens mounts that … Continue reading

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Kodak Medalist Camera in 1940s

Toronto. George Dunbar emailed me more old ads the other day. This one is from the recently expired Popular Photography back in March 1944. At the time, camera design in the USA reached its peak with examples like this massive, leaf … Continue reading

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Bell & Howell Filmo Movie Camera Ad

Toronto. I mentioned yesterday that the colour ads in late 1945 magazines were actually drawings. This is an example using the then well known Bell & Howell Filmo camera. This ad was printed in the October 29, 1945 issue of … Continue reading

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World’s Greatest News Photographer

Toronto. I was sent this add two days ago in an email form George Dunbar. Very appropriate with our talk in a few weeks on journalism and photography. The American Mercury II by the Universal Camera Company is depicted here. … Continue reading

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Graflex Ads in LIFE Magazine

Toronto. In the mid last century, Graflex made use of various magazines such as LIFE to promote its cameras as professional instruments used by professional photographers. My friend George Dunbar has been supplying me with a steady supply of these … Continue reading

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Graflex Advertising in LIFE Magazine

Toronto. George Dunbar sent me these historic ads for the famous Graflex cameras used by Photo-jouralists back in the 1920s through 1950s. Both LIFE ads are from two August 1945 issues. By the time these issues were printed, the War … Continue reading

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