Tag Archives: ad

they’re coming! they’re coming!

Toronto. In this case, it was the Japanese camera makers who moved on to America and Europe after the Korean War. They slowly eliminated both American and most German makers of film cameras. In the latter part of the last … Continue reading

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it’s complicated

Toronto. Photographic product makers worked hard at besting one another to capture a larger segment of the ever growing amateur photography market. Typical of the strategy was this May 1969 ad in LIFE magazine touting Polaroid. The ad emphasizes its … Continue reading

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Winterize your camera? How quaint!

Toronto. Smartphones have become the most common cameras today according to some social media outlets. Owners have no need to “winterize” or even repair their smartphones. Usually the battery wears out but long before that the current model becomes obsolete … Continue reading

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when sub-minute was super fast

Toronto. When we see a good shot, we pull out our smartphone, snap, correct (edit), and send the image a few chairs over or half way around the world in a few seconds – in full colour and crisp high … Continue reading

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PHSC News October 2020

Toronto. Ricoh tried many products over the years, including some that landed it in court for fraud. They once made the XOBBOX transparent film camera in a very limited number. The little beauty is featured on page 1 of our newsletter … Continue reading

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eulogy for simplicity

Toronto. Kodak made its money in the days of film by selling, ummm, film. And to do that, Kodak sold inexpensive cameras – film burners. But with seemingly a big difference to its competitors – they listened to their customers. … Continue reading

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who ya gonna call – II?

Toronto. Who ya gonna call when you want people in middle class America to know about your fresh egg and do some digging? LIFE magazine, that’s who! In the March 8, 1969 issue, a full page ad on page 19 … Continue reading

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the invention of movies

Toronto. In North America, we usually think of Thomas Edison when considering that aspect of history. In Europe, credit is usually given to the Lumière brothers of France (of Autochrome fame). Actual work on motion predates photography when mechanical devices were … Continue reading

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making it better

Toronto. Flashcubes had four tiny flash bulbs and allowed four flash shots by rotating 90 degrees after each shot. Magic cubes looked the same but were ignited by mechanical energy instead of batteries. In 1967, Honeywell made two flashcube alternatives for … Continue reading

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a dash of flash

Toronto. In the early days of flash, these high speed demons  emulated flash bulbs – you set the aperture, and shutter based on subject to camera distance, film speed rating and shutter syncronization maximum speed. All this changed with Honeywell’s … Continue reading

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