Tag Archives: 1950s

the power of marketing (Argus C-four)

Toronto. In the 1950s Argus attempted to introduce a camera model to join its famous brick (C-3). The C-four was touted as being as good as most (German) cameras, even those of much higher cost. The C-four was made throughout … Continue reading

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a beacon in the night …

Toronto. Happy Canada Day, everyone! As I mentioned in an earlier post, the 1950s saw a burst of inspiration in selling flash guns to the general public as a means to counter the rather anemic speed of the films of … Continue reading

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