Toronto. My thanks to my good friend George Dunbar for tracking down this issue of Popular Photography, now nearly 70 years old!
On September 9th George writes, “Here’s a list that may interest PHSC members.
“It’s huge, illustrated and shows almost all of the photographic equipment that was available in 1948 – still & movie cameras, exposure meters, lighting equipment, enlargers, darkroom items and much more.
“This [October] 1948 issue of Popular Photography contains it all.”
The directory of what was offered in 1948-9 in the U.S.A. begins at page 112 of this issue. Not surprisingly at the time, almost all pages except the front cover are black and white. a few pages are spot colour (mostly using red) and the odd page or two of advertising is in colour.