things go better …

things [like photography] go better with Coke …

Toronto. … with Coke, or so they say. In 1964 Coke used a B&W copy of this advertisement to inform the general public that both Coke and Coca-Cola are the trademarks of the same big company. A camera signified just how popular photography was in the latter part of the last century.

With high speeds, colour film, flash bulbs, and inexpensive cameras, etc. anybody could take decent photographs Рor so the marketeers insisted. Ads like one on p 148 in the November 20, 1964 issue of LIFE used cameras to sell other products.  Everybody hopped on the photography bandwagon. Books, cameras, accessories, advertisements, magazines, clubs. What a great time to take up a practical hobby like photography. Every family group had at least one photographer dedicated to snapping that Kodak moment for posterity.

Once again, a big thank you to PHSC member and my good friend George Dunbar whose enthusiasm and research reminds us all of photography’s golden days.

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