imagine! colour in 60 seconds!

revolutionary Polaroid color 1963

Toronto. With smartphones, FaceTime, Skype, etc all using full time live video today, a still colour print in 60 seconds is a big yawn. But, picture photography in early 1963: To see any  photograph – colour or black and white, the photographer had to wait for negative development, print development, and mailing to and from the processor (unless you were skilled at work or home).  Slides skipped the print processing but still took days  – two weeks up here for Kodachrome.

Polaroid shocked the world with its astonishing 60 second process that worked in all its cameras made since the 1948 introduction of its black and white process. LIFE magazine on page 74 of its January 25, 1963 issue devoted a ten page article to the amazing process. The film used was initially sold in Florida and by summer, throughout the States.  A six shot roll was projected to sell for $3 to $5 US in the States. No mention of print life or scheduled sales outside the USA.

Regardless, it was astonishing back in 1963 to see results so quickly! My thanks to PHSC member and good friend George Dunbar for suggesting this article and the astonishing accomplishment of the Polaroid labs down in Massachusetts long before the digital wave replaced film as the main stream process and smart phones replaced the majority of film cameras.

 

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