cough, cough

a discounted Brownie Bullet Camera

Toronto. Many companies last century offered deals on non-competing products to expand their market segment. An example was Marlboro cigarettes and Kodak (in the days before the link between cigarettes and lung cancer/heart disease was legally confirmed and tobacco products banned from advertising).

Any American for a few bits of cigarette packages could order a Kodak Brownie at a big discount. The tobacco company sells more cigarettes; Kodak moves more film burners for its non camera products; and everybody wins, cough, cough.

My thanks to fellow PHSC member George Dunbar for sending me this advertisement from page 29 ¬†on the June 15, 1962 issue of LIFE magazine. It was typical of the ads of the day promoting one product by offering another at a lower price via mail order and “proof of purchase”.



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