pushing colour prints postwar …

Kodak Prints in
LIFE May 24, 1948

Toronto. 3 years after the war was over (and then some) the average person preferred black & white prints over colour because of two things: cost and resolution. To promote colour, Kodak embarked on a strong advertising campaign. The company reminded everyone that any roll film camera was a colour camera just by using Kodak Kodacolor print film.

And owners of mini cams (35mm cameras) could join in too by using Kodachrome slide film and asking for colour prints! Home movies could be taken on Kodachrome film and projected in full colour.

My thanks to George Dunbar once again for sending me the May 24th LIFE magazine ad used here.

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