Colour for the masses

Kodak ad in LIFE magazine
July 28, 1947

Toronto. In its 1947 LIFE magazine ad, Kodak tried to gain customers using two emerging themes: the growing popularity of 35mm; and the in roiads of colour (both transparencies and prints).

If a customer wasn’t ready to embrace colour, he could use his 35mm Kodak 35 camera to snap the more common and less costly B&W photos too.

Thanks to George Dunbar who discovered this wonderful Kodak ad which saw the newsstands and mailboxes 70 years ago. Beautiful ad, ugly camera. And sadly Kodachrome is no more.

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