March 3, 1947 photographic milestone

March 7 1947 issue of LIFEĀ announces the
picture in a minute
photo process

Toronto. George Dunbar sent me an email the other day showing the first announcement of Edwin Land’s picture in a minute process in the March 3, 1947 issue of LIFE

I recently did a post on the impact this picture in a minute system had on post war photography. The LIFE photograph first announced this astonishing process to the world at large.

It is hard to imagine in this digital age that we would wait days and weeks to see the results of our snap-shots unless we or a neighbour knew how to process and print the negatives.

NOTE: I erroneously credited the ad shown here to the NYT newspaper edition of the same day. Mea culpa…

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