Category Archives: camera

isn’t it ironic

Toronto. As Alanis Morissette sings on her 1993 album “Jagged Little Pill“. The irony is that the camera with the highest Mpx in the house is a P30-Lite smartphone by Huawei with a 27mm (equivalent) ASPH f/1.8 24 Mpx rating. … Continue reading

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a blast from the past…

Toronto. … to borrow a line from a local radio station. Aires cameras were made in Tokyo, Japan. The Aires Camera Industries Company lasted less than a decade (1952 – 1960). While short lived, the company rode the wave of … Continue reading

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the long and the short of it

Toronto. Those photographers wishing to get closer to their subject than their camera allowed had two choices: an auxiliary lens could be added to the front of the normal lens, or if the lens was interchangeable, the lens could be … Continue reading

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a long shot

Toronto. I saw this Exakta ad long ago. In fact, it was part of my mental background making me decide to go for an Exakta decades ago back before I was married, or a father.  The big selling point was … Continue reading

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if you know this guy, you’re too damn old!

Toronto. Another popular “coat-tail” ad stunt was to get then popular stars of movie, radio and even TV to promote the camera you imported, inferring if so and so who is so popular uses it, you should too. Typical was … Continue reading

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coat-tail advertising

Toronto. Modern day advertisers “sponsor” athletes, movies etc. and join them in advertisements. Well known athletes at the top of their game promote sporting gear implying that using gear by that company will enhance your chances of winning too. Mid … Continue reading

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a COOMI cutie

Toronto. In the post WW2 days of film, you could make close-ups by placing an extension tube between camera body and lens or by adding a close up lens (+1,  +2, or +3 diopter) element to the front of the … Continue reading

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automation and home movies

Toronto. If you were to believe the marketeers who wrote this ad found on page 24 of the October 8, 1956 issue of LIFE magazine, the 200EE camera is so simple a child could take perfect movies. Yeah! Right! This … Continue reading

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have you seen Al Who?

Toronto. Leitz was determined to see the tiny Leica camera succeed as a “do anything bigger cameras can do” camera. For copy work, a focussing stage was offered. The stage swapped the Leica with a ground glass viewer for focussing. … Continue reading

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a kludge of clones

Toronto. In the late 1930s, a Chicago man embarked on a program to create inexpensive cameras and the Spartus Camera Corporation was born. One of the many cameras to emerge was a bakelite wonder that sold under a variety of … Continue reading

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