Category Archives: camera

a Leotax ad from 1957

Toronto. To gain traction on the world markets after the war ended, camera industries ┬ábegan to imitate the more famous German brands. One of the Japanese brands that was almost identical to the Leica screw mount camera it imitated, was … Continue reading

Posted in camera | Tagged , , , , | Comments Off on a Leotax ad from 1957

smart advertising …

Toronto. Have you ever heard of the “Kodak Girl?” No? She was the brainchild of George Eastman many years ago. Men bought cameras. Men looked at pretty women, Case closed! Oh, yes, and the Kodak Girl showed the women of … Continue reading

Posted in camera | Tagged , , , | Comments Off on smart advertising …

a 35mm Graflex camera – Graphic 35

Toronto. In 1955 Graflex entered the 35mm market with their own brand calling the camera a Graphic 35. This was a few years after the first foray into 35mm film territory when Graflex bought out the Ciro camera company. The … Continue reading

Posted in camera | Tagged , , , | Comments Off on a 35mm Graflex camera – Graphic 35

1956 and stereo is rising again

Toronto. In the 1950s, stereo made one of its periodic rises to the conscious mind of the common man. Books. cameras, attachments and movies touted the impressive 3D imagery. I remember seeing a 3D movie one Sunday starring Vincent Price … Continue reading

Posted in camera | Tagged , , , , , | Comments Off on 1956 and stereo is rising again

Leica M3 Fall 1956 Advertisement

Toronto. In 1954, Leitz finally began selling the famous M3 camera. The design was radically different than the screw mount cameras, adding many features that other makers had adopted. The Bayonet Mount still exists today (over 60 years later) in … Continue reading

Posted in camera | Tagged , , , , | Comments Off on Leica M3 Fall 1956 Advertisement

Whittaker Micro 16 camera ad II

Toronto. Late last year (December 28th), I wrote an extensive article on the Micro 16 and its ad. When first released the camera’s use by police departments as a spy camera was touted. This ad sent to me by good … Continue reading

Posted in camera | Tagged , , , , , , , , | Comments Off on Whittaker Micro 16 camera ad II

some thoughts on lenses

Toronto. Thanks to friend and member Russ Forfar for this idea about future lenses. Before photography, we had microscopes that needed quality lenses (objectives). Initially, the design was “cut and try”. Designers tried to combine glass elements made with different … Continue reading

Posted in camera | Tagged , | Comments Off on some thoughts on lenses

Colour for the masses

Toronto. In its 1947 LIFE magazine ad, Kodak tried to gain customers using two emerging themes: the growing popularity of 35mm; and the in roiads of colour (both transparencies and prints). If a customer wasn’t ready to embrace colour, he … Continue reading

Posted in camera, processes | Tagged , , , , , | Comments Off on Colour for the masses

the story of a camera

Toronto. One of the blogs I follow is called Daring Fireball. The author, John Gruber, generally reports on Apple and its products (I write this site on an i7, 27″ iMac). Occasionally, he quotes an article about a none Apple … Continue reading

Posted in camera | Tagged , , , , , | Comments Off on the story of a camera

a 50mm Summicron lens

Toronto. A few days ago George Dunbar sent me more ads by email. Amongst them was a Leitz ad for its famous 50mm Summicron in a collapsible mount. I wrote back to George saying, “The seven element 5cm summicron ad … Continue reading

Posted in camera | Tagged , , , , , | Comments Off on a 50mm Summicron lens